May 12, 2020

Can AI Help You Shop?

22-year-old Madison Semarjian is trying to revolutionize shopping. And so far, she’s doing a pretty good job. It all started because, as she says, “I was going on a first date, and I was freaking out because I didn’t know what to wear.”

She was frustrated that when she was online shopping, most of the options were not quite what she wanted. And even if it was, she didn’t how to wear it.

Semarijian came up with the idea to make a Tinder for outfits. The app uses artificial intelligence and patent-pending technology to help users find clothes. Users can buy an entire outfit or just a piece.

She says, “[I wanted] to try and figure out why people get dressed the way they do and why they shop the way that they do, and what that desire is when they’re putting together an outfit or when they’re making purchases. We really wanted to cater to the individual more so than demographics.”

Her app, Mada, launched in January 2020, with more than 4 million product options and 2,600 retail partners, including big companies like Macy’s, Bloomingdales, and Nordstrom.

If you could create a product to make your life easier, what would you make?