We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geo-fencing. What is geo-fencing? And how can you use it grow your business?
Simply put, geofencing (also called Geo-Framing) is virtual fence around a location. You can draw out this fence around any area that you think has potential customers. For example, you can geofence your brick and mortar store. You could also put a geofence around your direct competitor’s locations.
What happens after someone enters your fence? You can target that device with an ad, relevant deal, or offer. You can use geofencing to pull people into a location they are already close to. This works great for personal and localized content.
Geofencing is also great for retargeting. We are used to retargeting people who visiting our websites so it makes sense that we would also retarget people who visited us in person. This can increase returning customers and brand awareness.
Does geofencing work? YES! According to a survey done by OuterBox Design, more than 80% of surveyed shoppers said that they used their phones while in physical stores to look for products or to compare prices. That’s a lot of possible people to target! Also, campaigns that incorporate geofencing often show much higher click through rates and engagements.
What locations would you like to geofence?