We talk a lot about pixels and pixel data a lot. Pixels, also called tracking pixels or marketing pixels are integral to any marketing strategy. Why?
Pixels are little snippets of code added to a website to create an invisible 1×1 pixel graphic. The pixel graphic captures information about your site’s visitors. Information such as when they visited your website, what type of device and the browser they used, what pages they looked at and how long they stayed on each page. Unlike cookies, pixels do not rely on browsers and instead send the information they’ve collected directly to servers. They cannot be disabled in the same way as cookies and can follow visitors across devices.
There are two main types of pixels: retargeting pixels and conversion pixels. They serve different but equally valuable purposes. If you have ever seen an ad on social media after just Googling the brand, then you’ve encountered a retargeting pixel. Retargeting pixels track website behavior then put an ad for a relevant product in the path of the user. They offer instant results because of the lack of downtime between your website and the ad. Unlike retargeting pixels, conversion pixels are usually triggered after or during a purchase. They track the path to the purchase and can connect revenue to specific ads. This helps to see what ads are working.
Why do you need a pixel? They provide insight into audiences, user behavior, and ad campaigns. The data provide can be crucial to putting the right ad in front of the right consumer at the right time. As well providing valuable analytics for campaigns.
Pixels are easy to install and use. And can be used across many different platforms.
With so many benefits, it’s easy to see why so many marketers rely on pixels and their data.
Want help setting up a pixel for your site? We can help. Get in touch here.