How To Better Connect With Customers Using Google Business Messages

  • In: Business, Business Marketing, Productivity, SEO, Social Media

Getting sales requires answering questions. However, Google and Conversocial reveal that 75% of consumers now prefer private messaging rather than asking a salesperson. Google Business Messages (GBM) is Google’s new chat tool for businesses. Can you use it to get better results with your customers? How? What is Google Business Messages? It’s Google’s version of […]

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Does Boosting Instagram Posts Work? See The Truth About It…

  • In: Business, Business Marketing, Social Media, Weekly Vibes

Social media promises fame for your brand and leads that become sales. How can you get more of these? Does boosting Instagram posts work? What happens when you spend $50 or $100 to promote your posts on Instagram? What do high-converting Instagram ads do differently? Learn from two experiments that will save you time and […]

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Marketing Optimization: The New Best Way To Do It

  • In: Business Marketing, Data Trends, Marketing Strategy

Few marketing decisions will be more important than where and how much of your ad dollars to spend. Improving these choices is called marketing optimization. Current popular techniques are failing. New analysis methods are appearing. What are they and how can they help you? The marketing optimization challenge Each platform (Google, Facebook, Email, etc.,) gives […]

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Which is better? Creative Marketing or Data Driven Marketing?

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Marketing Strategy

Which is better? Data driven marketing or creative marketing? New changes in the industry are making this debate even hotter. What’s changing and which one of these methods should you focus on? Is digital marketing losing out because of the focus on data driven marketing? There’s no doubt that data is at the very core […]

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9 of the Most Powerful Marketing Frameworks to use in Business Today

  • In: Business, Business Marketing, Digital Marketing, Marketing Strategy, Productivity, Weekly Vibes

Modern marketers need creativity, data analysis, and even project management skills. Adding people to your efforts can multiply results or cause frustration. Which marketing frameworks can unite your team and make life easier? Here’s a short list of the best marketing frameworks and how to use them. What are marketing frameworks? It’s a template or […]

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Surprise: Traditional Ads Are Rebounding Now, Thanks To 7 Trends

  • In: Business Marketing, Digital Marketing, Direct Marketing, Weekly Vibes

Fizzle out and die: that’s what people long expected traditional ads to do. Yes, they have declined for the past decade, yet experts say marketers will spend 2.9% more on them this year. The real surprise? Internet businesses will buy 11.7% more traditional advertising in the coming 12 months. What’s driving this change and how […]

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How To Make Your Marketing More Personal With Dynamic Content

  • In: Business, Business Marketing, Data Trends, Direct Marketing, Marketing Strategy, Weekly Vibes

Showing the same content to everyone may cause you to lose 80% of potential buyers. What is dynamic content and how can it help you avoid this significant loss?

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7 of the Best Marketing Metrics You Should Focus On

  • In: Business, Business Marketing, Data Trends, Marketing Strategy, Weekly Vibes

Most marketing metrics aren’t essential to your growth. Reaching the best goals demands measuring something specific. Which metrics do you need?

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7 Of The Most Successful Strategies For Brand Awareness

  • In: Business, Business Marketing, Marketing Strategy, Weekly Vibes

How many people cut their finger and ask for a Band-Aid, not a plastic bandage? Strategies for brand awareness can be this successful.

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Product Positioning and Messaging: How To Build Awesome Results

  • In: Business, Business Marketing, Marketing Strategy, Weekly Vibes

Do you want awesome product positioning and messaging? Stand out above your competitors. Learn from Nike’s legendary “Just Do It” campaign, plus insights and tactics from Apple, Salesforce, Content Marketing Institute and others. What is the difference between positioning and messaging? How do you craft both to get outstanding results? Positioning vs Messaging Pinpoint what […]

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