How To Use KPI Dashboards: Make Your Marketing Spectacular!

  • In: Business, Data Trends, Productivity

Dozens of details can choke the efforts of an unfocused marketer or executive. How can you keep distractions and demands on your time from derailing you? KPI dashboards can hold your existing projects on target. They can give you space for new initiatives and track your business performance. How can you use this tool to […]

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How To Make Your Marketing More Personal With Dynamic Content

  • In: Business, Business Marketing, Data Trends, Direct Marketing, Marketing Strategy, Weekly Vibes

Showing the same content to everyone may cause you to lose 80% of potential buyers. What is dynamic content and how can it help you avoid this significant loss?

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7 of the Best Marketing Metrics You Should Focus On

  • In: Business, Business Marketing, Data Trends, Marketing Strategy, Weekly Vibes

Most marketing metrics aren’t essential to your growth. Reaching the best goals demands measuring something specific. Which metrics do you need?

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Social Media Advertising: How To Get Better Results

  • In: Business Marketing, Data Trends, Digital Marketing, Social Media, Weekly Vibes

Wasting ad money is too easy without custom audiences. Social media advertising without custom audiences means your targeting is likely too broad or at least not good enough. Instagram, Facebook, Snapchat, Twitter, Tik Tok, LinkedIn and Pinterest all allow you to build custom audiences. What are custom audiences? Use your list of customers, website visitors, […]

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Privacy Is Challenging Your Advertising Strategy

  • In: Business, Data Trends, Direct Marketing, Marketing Strategy

Privacy Is Challenging Your Advertising Strategy: The New Way To Win Privacy is a new hot topic for marketers. Why? Right now, privacy is challenging your advertising strategy. Customers are demanding assurance they are respected and their personal information is safe. Pew Research surveyed Americans and found that the majority feel like their personal data […]

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Consumer Brand Journey, What’s the Best Way to Start?

  • In: Business, Business Marketing, Data Trends, Design Trends, Direct Marketing, Marketing Strategy, Weekly Vibes

Every good brand journey starts with building awareness and interest while solving a problem and prompting action. For TV ads, you only have 30 seconds to do this. With display ads, you must accomplish this mission in a mere 2 seconds. Not only that, your audience targeting must be perfect to meet these objectives. We’re […]

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Here Is The Truth About Current Retail Marketing Conditions

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy, Uncategorized

When you see businesses reopen during this pandemic, you’ll often see only a trickle of customers. Many brick-and-mortar shops find the current retail marketing conditions to be a real struggle. The twice-yearly CMO Survey conducted by Duke University’s Fuqua School of Business underlines this. A full 67% of businesses surveyed say people are less likely […]

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How to Use Geoframing To Make Your Marketing Successful

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Marketing Strategy, Uncategorized

What is geoframing? How is it different from geofencing and geo-targeting? Why is geoframing such an effective audience-building strategy? What is the best and easiest way to use this strategy to make your marketing successful? What Is Geoframing? We have all seen a message on our phone, asking us to allow a certain app to […]

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Important Customer Demographics You Need to Know

  • In: Business, Data Trends, Marketing Strategy

Important Customer Demographics Facts To Know Have you ever offered your product or service to the wrong people, or at the wrong time? Answering the three important customer demographics questions: who, what, and when – is essential to the survival of your business. What is the best way to answer these questions? What Are Customer […]

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3 Ways Data Intelligence Can Surge Business Growth

  • In: Business, Data Trends, Marketing Strategy

We have access to so much data and analytics about our audience now. With the increases in audience data, there has also been an increase in using Data Intelligence to inform business decisions. How well a business utilizes Data Intelligence, as well as all the data, insight, and analytics that encompasses, can dictate growth. How can we most effectively use Data Intelligence now to maximize business growth?

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