Social Media Advertising: How To Get Better Results

  • In: Business Marketing, Data Trends, Digital Marketing, Social Media, Weekly Vibes

Wasting ad money is too easy without custom audiences. Social media advertising without custom audiences means your targeting is likely too broad or at least not good enough. Instagram, Facebook, Snapchat, Twitter, Tik Tok, LinkedIn and Pinterest all allow you to build custom audiences. What are custom audiences? Use your list of customers, website visitors, […]

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Privacy Is Challenging Your Advertising Strategy

  • In: Business, Data Trends, Direct Marketing, Marketing Strategy

Privacy Is Challenging Your Advertising Strategy: The New Way To Win Privacy is a new hot topic for marketers. Why? Right now, privacy is challenging your advertising strategy. Customers are demanding assurance they are respected and their personal information is safe. Pew Research surveyed Americans and found that the majority feel like their personal data […]

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Consumer Brand Journey, What’s the Best Way to Start?

  • In: Business, Business Marketing, Data Trends, Design Trends, Direct Marketing, Marketing Strategy, Weekly Vibes

Every good brand journey starts with building awareness and interest while solving a problem and prompting action. For TV ads, you only have 30 seconds to do this. With display ads, you must accomplish this mission in a mere 2 seconds. Not only that, your audience targeting must be perfect to meet these objectives. We’re […]

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Here Is The Truth About Current Retail Marketing Conditions

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy, Uncategorized

When you see businesses reopen during this pandemic, you’ll often see only a trickle of customers. Many brick-and-mortar shops find the current retail marketing conditions to be a real struggle. The twice-yearly CMO Survey conducted by Duke University’s Fuqua School of Business underlines this. A full 67% of businesses surveyed say people are less likely […]

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How to Use Geoframing To Make Your Marketing Successful

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Marketing Strategy, Uncategorized

What is geoframing? How is it different from geofencing and geo-targeting? Why is geoframing such an effective audience-building strategy? What is the best and easiest way to use this strategy to make your marketing successful? What Is Geoframing? We have all seen a message on our phone, asking us to allow a certain app to […]

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Important Customer Demographics You Need to Know

  • In: Business, Data Trends, Marketing Strategy

Important Customer Demographics Facts To Know Have you ever offered your product or service to the wrong people, or at the wrong time? Answering the three important customer demographics questions: who, what, and when – is essential to the survival of your business. What is the best way to answer these questions? What Are Customer […]

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3 Ways Data Intelligence Can Surge Business Growth

  • In: Business, Data Trends, Marketing Strategy

We have access to so much data and analytics about our audience now. With the increases in audience data, there has also been an increase in using Data Intelligence to inform business decisions. How well a business utilizes Data Intelligence, as well as all the data, insight, and analytics that encompasses, can dictate growth. How can we most effectively use Data Intelligence now to maximize business growth?

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Who’s Your Who and What Do They Do?

  • In: Business, Business Marketing, Data Trends, Marketing Strategy, Uncategorized

How many marketers blog about “knowing your audience? Honestly though, it’s a lie. Understanding who’s your who is important, however you have to do it well in order to be successful and grow your business. The Problem The term “know your audience” has been tossed around so much that it’s really become meaningless. What does […]

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Data Enhancement: New Life To Old Data

  • In: Data Trends, Productivity

Did you know it’s estimated that in just one year, at least 20% of marketing data becomes inaccurate? (Some studies have put the average annual loss of company income due to bad data at $15 million.) What can you do to make sure that your marketing data is still accurate? And how can you get the most out of your data? Data Enhancement is the key. 

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The Value of Organizing First Party Data in a CRM

  • In: Business, Data Trends, Marketing Strategy

Looking toward a cookie-less world, the value of First Party Data has become more and more apparent. We talk about the value a lot about First Party Data a lot but don’t often talk about the logistics of actually having it. What is the best way to store and organize First Party Data? How can you collect it?

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