Surprise: Traditional Ads Are Rebounding Now, Thanks To 7 Trends

  • In: Business Marketing, Digital Marketing, Direct Marketing, Weekly Vibes

Fizzle out and die: that’s what people long expected traditional ads to do. Yes, they have declined for the past decade, yet experts say marketers will spend 2.9% more on them this year. The real surprise? Internet businesses will buy 11.7% more traditional advertising in the coming 12 months. What’s driving this change and how […]

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How To Make Your Marketing More Personal With Dynamic Content

  • In: Business, Business Marketing, Data Trends, Direct Marketing, Marketing Strategy, Weekly Vibes

Showing the same content to everyone may cause you to lose 80% of potential buyers. What is dynamic content and how can it help you avoid this significant loss?

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Direct Mail Vs Email: See What The Statistics Prove

  • In: Business, Business Marketing, Direct Marketing, Email Marketing, Marketing Strategy, Weekly Vibes

Why is there the battle of direct mail vs email? Marketers often argue which is better among these two top tactics. Which have you put your money on? Some choose only one because of budget limits, or a lack of time or resources. Yet there’s a bigger reason: most people have written off one of […]

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New Direct Mail Trends Despite the Painful Postage Increase

  • In: Business, Direct Marketing, Marketing Strategy, Weekly Vibes

No one likes rising prices unless you’re the one raising them. Once again, the postage rate is increasing. Here are some new direct mail trends and insights that can keep your marketing profitable. What are the new postage rates? The First-Class Mail Forever stamp increased by 2 cents. Most other items went up 4 cents […]

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eCommerce Shoppers Are Now Using Mobile – What’s The Best Way To Reach Them?

  • In: Business Marketing, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy

Pandemic caution has changed the way people buy everything. As a result, more eCommerce shoppers have discovered the convenience of buying with their phones and tablets. US online retail sales will climb to a new record in 2022: $1 trillion. Yet fewer and fewer are using their desktops or laptops to make purchases. When it […]

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Surprising: 21 Old School Marketing Techniques That Still Work Great

  • In: Business, Business Marketing, Direct Marketing, Marketing Strategy, Weekly Vibes

Marketing isn’t always easy. How do you stand out above the noisy crowd of digital ads? Few people are using these 21 tried-and-true old school marketing techniques. “If you really want success… you can get a head start by looking at what everybody else is doing and do the opposite.” – Earl Nightingale Older methods […]

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Privacy Is Challenging Your Advertising Strategy

  • In: Business, Data Trends, Direct Marketing, Marketing Strategy

Privacy Is Challenging Your Advertising Strategy: The New Way To Win Privacy is a new hot topic for marketers. Why? Right now, privacy is challenging your advertising strategy. Customers are demanding assurance they are respected and their personal information is safe. Pew Research surveyed Americans and found that the majority feel like their personal data […]

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Consumer Brand Journey, What’s the Best Way to Start?

  • In: Business, Business Marketing, Data Trends, Design Trends, Direct Marketing, Marketing Strategy, Weekly Vibes

Every good brand journey starts with building awareness and interest while solving a problem and prompting action. For TV ads, you only have 30 seconds to do this. With display ads, you must accomplish this mission in a mere 2 seconds. Not only that, your audience targeting must be perfect to meet these objectives. We’re […]

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Here Is The Truth About Current Retail Marketing Conditions

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy, Uncategorized

When you see businesses reopen during this pandemic, you’ll often see only a trickle of customers. Many brick-and-mortar shops find the current retail marketing conditions to be a real struggle. The twice-yearly CMO Survey conducted by Duke University’s Fuqua School of Business underlines this. A full 67% of businesses surveyed say people are less likely […]

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What is the foundation of all effective marketing?

  • In: Data Trends, Direct Marketing

Most people’s favorite part of building a marketing campaign are the visuals. While how your marketing looks is important, who you are sending it to, and how  you are sending it should be the first step with any marketing.  Those two things inform everyone’s favorite part of marketing: results.  

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