New Direct Mail Trends Despite the Painful Postage Increase

  • In: Business, Direct Marketing, Marketing Strategy, Weekly Vibes

No one likes rising prices unless you’re the one raising them. Once again, the postage rate is increasing. Here are some new direct mail trends and insights that can keep your marketing profitable. What are the new postage rates? The First-Class Mail Forever stamp increased by 2 cents. Most other items went up 4 cents […]

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eCommerce Shoppers Are Now Using Mobile – What’s The Best Way To Reach Them?

  • In: Business Marketing, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy

Pandemic caution has changed the way people buy everything. As a result, more eCommerce shoppers have discovered the convenience of buying with their phones and tablets. US online retail sales will climb to a new record in 2022: $1 trillion. Yet fewer and fewer are using their desktops or laptops to make purchases. When it […]

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Surprising: 21 Old School Marketing Techniques That Still Work Great

  • In: Business, Business Marketing, Direct Marketing, Marketing Strategy, Weekly Vibes

Marketing isn’t always easy. How do you stand out above the noisy crowd of digital ads? Few people are using these 21 tried-and-true old school marketing techniques. “If you really want success… you can get a head start by looking at what everybody else is doing and do the opposite.” – Earl Nightingale Older methods […]

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Privacy Is Challenging Your Advertising Strategy

  • In: Business, Data Trends, Direct Marketing, Marketing Strategy

Privacy Is Challenging Your Advertising Strategy: The New Way To Win Privacy is a new hot topic for marketers. Why? Right now, privacy is challenging your advertising strategy. Customers are demanding assurance they are respected and their personal information is safe. Pew Research surveyed Americans and found that the majority feel like their personal data […]

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Consumer Brand Journey, What’s the Best Way to Start?

  • In: Business, Business Marketing, Data Trends, Design Trends, Direct Marketing, Marketing Strategy, Weekly Vibes

Every good brand journey starts with building awareness and interest while solving a problem and prompting action. For TV ads, you only have 30 seconds to do this. With display ads, you must accomplish this mission in a mere 2 seconds. Not only that, your audience targeting must be perfect to meet these objectives. We’re […]

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Here Is The Truth About Current Retail Marketing Conditions

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy, Uncategorized

When you see businesses reopen during this pandemic, you’ll often see only a trickle of customers. Many brick-and-mortar shops find the current retail marketing conditions to be a real struggle. The twice-yearly CMO Survey conducted by Duke University’s Fuqua School of Business underlines this. A full 67% of businesses surveyed say people are less likely […]

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What is the foundation of all effective marketing?

  • In: Data Trends, Direct Marketing

Most people’s favorite part of building a marketing campaign are the visuals. While how your marketing looks is important, who you are sending it to, and how  you are sending it should be the first step with any marketing.  Those two things inform everyone’s favorite part of marketing: results.  

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It’s Holiday Campaign Time… Already

  • In: Business, Digital Marketing, Direct Marketing, Email Marketing, Social Media

55% of consumers say that they will start their holiday shopping before Halloween this year. Which means, the holiday season is here early! Consumers are worried about increased shipping times and product outages, pushing them to get their shopping done early. Americans are also expected to spend 7%-9% more this holiday season! What do you need to get your Holiday Campaign set up on time?

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How do these marketing channels stack up?

  • In: Data Trends, Digital Marketing, Direct Marketing, Email Marketing, SEO, Social Media

There are A LOT of different marketing channels out there. What are the pros and cons of some of the common ones?

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Why _____ Isn’t “Dead”

  • In: Direct Marketing, Email Marketing

It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.

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