Fizzle out and die: that’s what people long expected traditional ads to do. Yes, they have declined for the past decade, yet experts say marketers will spend 2.9% more on them this year. The real surprise? Internet businesses will buy 11.7% more traditional advertising in the coming 12 months. What’s driving this change and how […]
Read moreShowing the same content to everyone may cause you to lose 80% of potential buyers. What is dynamic content and how can it help you avoid this significant loss?
Read moreWhy is there the battle of direct mail vs email? Marketers often argue which is better among these two top tactics. Which have you put your money on? Some choose only one because of budget limits, or a lack of time or resources. Yet there’s a bigger reason: most people have written off one of […]
Read moreNo one likes rising prices unless you’re the one raising them. Once again, the postage rate is increasing. Here are some new direct mail trends and insights that can keep your marketing profitable. What are the new postage rates? The First-Class Mail Forever stamp increased by 2 cents. Most other items went up 4 cents […]
Read morePandemic caution has changed the way people buy everything. As a result, more eCommerce shoppers have discovered the convenience of buying with their phones and tablets. US online retail sales will climb to a new record in 2022: $1 trillion. Yet fewer and fewer are using their desktops or laptops to make purchases. When it […]
Read moreMarketing isn’t always easy. How do you stand out above the noisy crowd of digital ads? Few people are using these 21 tried-and-true old school marketing techniques. “If you really want success… you can get a head start by looking at what everybody else is doing and do the opposite.” – Earl Nightingale Older methods […]
Read morePrivacy Is Challenging Your Advertising Strategy: The New Way To Win Privacy is a new hot topic for marketers. Why? Right now, privacy is challenging your advertising strategy. Customers are demanding assurance they are respected and their personal information is safe. Pew Research surveyed Americans and found that the majority feel like their personal data […]
Read moreEvery good brand journey starts with building awareness and interest while solving a problem and prompting action. For TV ads, you only have 30 seconds to do this. With display ads, you must accomplish this mission in a mere 2 seconds. Not only that, your audience targeting must be perfect to meet these objectives. We’re […]
Read moreWhen you see businesses reopen during this pandemic, you’ll often see only a trickle of customers. Many brick-and-mortar shops find the current retail marketing conditions to be a real struggle. The twice-yearly CMO Survey conducted by Duke University’s Fuqua School of Business underlines this. A full 67% of businesses surveyed say people are less likely […]
Read moreMost people’s favorite part of building a marketing campaign are the visuals. While how your marketing looks is important, who you are sending it to, and how you are sending it should be the first step with any marketing. Those two things inform everyone’s favorite part of marketing: results.
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