Why is there the battle of direct mail vs email? Marketers often argue which is better among these two top tactics. Which have you put your money on? Some choose only one because of budget limits, or a lack of time or resources. Yet there’s a bigger reason: most people have written off one of […]
Read moreDo your clients doubt email marketing can help them? How do you make a compelling email marketing pitch that overcomes their fears, creating a win for you and them? It’s a known fact people read fewer emails now. No wonder your clients are afraid their marketing might get buried in people’s inboxes. Does email marketing […]
Read morePandemic caution has changed the way people buy everything. As a result, more eCommerce shoppers have discovered the convenience of buying with their phones and tablets. US online retail sales will climb to a new record in 2022: $1 trillion. Yet fewer and fewer are using their desktops or laptops to make purchases. When it […]
Read moreWhen you see businesses reopen during this pandemic, you’ll often see only a trickle of customers. Many brick-and-mortar shops find the current retail marketing conditions to be a real struggle. The twice-yearly CMO Survey conducted by Duke University’s Fuqua School of Business underlines this. A full 67% of businesses surveyed say people are less likely […]
Read moreOne thing is for sure, email marketing isn’t going anywhere. Email is still one of the most effective ways for brands to reach current or potential customers. And it has been around for more than 40 years. Part of the reason email is such a resilient marketing channel is that it is adaptable. Marketers have had plenty of time to innovate within the form. With recent advancements in technology and changes to data privacy laws, email marketing has gone through a wave of adaptations. Looking forward to the rest of 2022, what are going to be some Email Marketing trends?
Read moreThe end of the year always provides such a good time to reflect on trends and the direction we’re going! After a year with so many transitions across industries, privacy laws, and marketing channels, our focuses for next year have also shifted! The areas with the two biggest shifts seem to be in content marketing and audience data.
Read more55% of consumers say that they will start their holiday shopping before Halloween this year. Which means, the holiday season is here early! Consumers are worried about increased shipping times and product outages, pushing them to get their shopping done early. Americans are also expected to spend 7%-9% more this holiday season! What do you need to get your Holiday Campaign set up on time?
Read moreThere are A LOT of different marketing channels out there. What are the pros and cons of some of the common ones?
Read moreContent creation is an integral part of marketing or running a business in general now. However, a lot of companies struggle with creating content that generates engagement. Part of the value of content creation is that engagement and the conversation between brand and consumer. What can you do to create engaging content for your brand?
Read moreIt seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.
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