Billions of active users make Facebook a powerful advertising platform. Yet ad costs and competition are increasing. It’s easy to waste money. Here’s how to use a Facebook pixel to get more from your advertising dollars. What is a Facebook Pixel? It’s a piece of code, known as JavaScript, that you put on your website. […]
Read moreFew marketing decisions will be more important than where and how much of your ad dollars to spend. Improving these choices is called marketing optimization. Current popular techniques are failing. New analysis methods are appearing. What are they and how can they help you? The marketing optimization challenge Each platform (Google, Facebook, Email, etc.,) gives […]
Read moreWhich is better? Data driven marketing or creative marketing? New changes in the industry are making this debate even hotter. What’s changing and which one of these methods should you focus on? Is digital marketing losing out because of the focus on data driven marketing? There’s no doubt that data is at the very core […]
Read moreModern marketers need creativity, data analysis, and even project management skills. Adding people to your efforts can multiply results or cause frustration. Which marketing frameworks can unite your team and make life easier? Here’s a short list of the best marketing frameworks and how to use them. What are marketing frameworks? It’s a template or […]
Read moreShowing the same content to everyone may cause you to lose 80% of potential buyers. What is dynamic content and how can it help you avoid this significant loss?
Read moreSuddenly, Gmail users aren’t getting your emails. You’re an ethical marketer but you’ve been hit with a Gmail blacklist. How can you clear your name and reach your audience again? Why would Google block your emails and how do you get on the Gmail Blacklist? Google wants everyone to use their services, so they’re constantly […]
Read moreMost marketing metrics aren’t essential to your growth. Reaching the best goals demands measuring something specific. Which metrics do you need?
Read moreHow many people cut their finger and ask for a Band-Aid, not a plastic bandage? Strategies for brand awareness can be this successful.
Read moreDo you want awesome product positioning and messaging? Stand out above your competitors. Learn from Nike’s legendary “Just Do It” campaign, plus insights and tactics from Apple, Salesforce, Content Marketing Institute and others. What is the difference between positioning and messaging? How do you craft both to get outstanding results? Positioning vs Messaging Pinpoint what […]
Read moreWhy is there the battle of direct mail vs email? Marketers often argue which is better among these two top tactics. Which have you put your money on? Some choose only one because of budget limits, or a lack of time or resources. Yet there’s a bigger reason: most people have written off one of […]
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