So, your Black Friday campaign worked; you got people in your store. Now what? Is that it? How can you market to potential customers that actually came to your store? The most effective way is by using geofencing. What is GeoFencing and how can you use it to maximize your holiday sales?
Read moreMisconceptions and bad marketing experiences are common. For many businesses marketing is an afterthought. Or they are using the same channels and methods they’ve used for years. Thinking, it worked before; why wouldn’t it work now? Others have been burned in the past by marketers who sold them bogus solutions.
Read moreThe key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?
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