How To Use A Facebook Pixel: Overcome Marketing Mistakes

  • In: Business, Digital Marketing, Marketing Strategy, Social Media

Billions of active users make Facebook a powerful advertising platform. Yet ad costs and competition are increasing. It’s easy to waste money. Here’s how to use a Facebook pixel to get more from your advertising dollars. What is a Facebook Pixel? It’s a piece of code, known as JavaScript, that you put on your website. […]

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Marketing Optimization: The New Best Way To Do It

  • In: Business Marketing, Data Trends, Marketing Strategy

Few marketing decisions will be more important than where and how much of your ad dollars to spend. Improving these choices is called marketing optimization. Current popular techniques are failing. New analysis methods are appearing. What are they and how can they help you? The marketing optimization challenge Each platform (Google, Facebook, Email, etc.,) gives […]

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Which is better? Creative Marketing or Data Driven Marketing?

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Marketing Strategy

Which is better? Data driven marketing or creative marketing? New changes in the industry are making this debate even hotter. What’s changing and which one of these methods should you focus on? Is digital marketing losing out because of the focus on data driven marketing? There’s no doubt that data is at the very core […]

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9 of the Most Powerful Marketing Frameworks to use in Business Today

  • In: Business, Business Marketing, Digital Marketing, Marketing Strategy, Productivity, Weekly Vibes

Modern marketers need creativity, data analysis, and even project management skills. Adding people to your efforts can multiply results or cause frustration. Which marketing frameworks can unite your team and make life easier? Here’s a short list of the best marketing frameworks and how to use them. What are marketing frameworks? It’s a template or […]

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How To Make Your Marketing More Personal With Dynamic Content

  • In: Business, Business Marketing, Data Trends, Direct Marketing, Marketing Strategy, Weekly Vibes

Showing the same content to everyone may cause you to lose 80% of potential buyers. What is dynamic content and how can it help you avoid this significant loss?

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Email Marketing Fix: How To Remove A Gmail Blacklist Now

  • In: Business, Email Marketing, Marketing Strategy, Weekly Vibes

Suddenly, Gmail users aren’t getting your emails. You’re an ethical marketer but you’ve been hit with a Gmail blacklist. How can you clear your name and reach your audience again? Why would Google block your emails and how do you get on the Gmail Blacklist? Google wants everyone to use their services, so they’re constantly […]

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7 of the Best Marketing Metrics You Should Focus On

  • In: Business, Business Marketing, Data Trends, Marketing Strategy, Weekly Vibes

Most marketing metrics aren’t essential to your growth. Reaching the best goals demands measuring something specific. Which metrics do you need?

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7 Of The Most Successful Strategies For Brand Awareness

  • In: Business, Business Marketing, Marketing Strategy, Weekly Vibes

How many people cut their finger and ask for a Band-Aid, not a plastic bandage? Strategies for brand awareness can be this successful.

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Product Positioning and Messaging: How To Build Awesome Results

  • In: Business, Business Marketing, Marketing Strategy, Weekly Vibes

Do you want awesome product positioning and messaging? Stand out above your competitors. Learn from Nike’s legendary “Just Do It” campaign, plus insights and tactics from Apple, Salesforce, Content Marketing Institute and others. What is the difference between positioning and messaging? How do you craft both to get outstanding results? Positioning vs Messaging Pinpoint what […]

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Direct Mail Vs Email: See What The Statistics Prove

  • In: Business, Business Marketing, Direct Marketing, Email Marketing, Marketing Strategy, Weekly Vibes

Why is there the battle of direct mail vs email? Marketers often argue which is better among these two top tactics. Which have you put your money on? Some choose only one because of budget limits, or a lack of time or resources. Yet there’s a bigger reason: most people have written off one of […]

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