Social media promises fame for your brand and leads that become sales. How can you get more of these? Does boosting Instagram posts work? What happens when you spend $50 or $100 to promote your posts on Instagram? What do high-converting Instagram ads do differently? Learn from two experiments that will save you time and […]
Read moreModern marketers need creativity, data analysis, and even project management skills. Adding people to your efforts can multiply results or cause frustration. Which marketing frameworks can unite your team and make life easier? Here’s a short list of the best marketing frameworks and how to use them. What are marketing frameworks? It’s a template or […]
Read moreFizzle out and die: that’s what people long expected traditional ads to do. Yes, they have declined for the past decade, yet experts say marketers will spend 2.9% more on them this year. The real surprise? Internet businesses will buy 11.7% more traditional advertising in the coming 12 months. What’s driving this change and how […]
Read moreShowing the same content to everyone may cause you to lose 80% of potential buyers. What is dynamic content and how can it help you avoid this significant loss?
Read moreSuddenly, Gmail users aren’t getting your emails. You’re an ethical marketer but you’ve been hit with a Gmail blacklist. How can you clear your name and reach your audience again? Why would Google block your emails and how do you get on the Gmail Blacklist? Google wants everyone to use their services, so they’re constantly […]
Read moreMost marketing metrics aren’t essential to your growth. Reaching the best goals demands measuring something specific. Which metrics do you need?
Read moreHow many people cut their finger and ask for a Band-Aid, not a plastic bandage? Strategies for brand awareness can be this successful.
Read moreDo you want awesome product positioning and messaging? Stand out above your competitors. Learn from Nike’s legendary “Just Do It” campaign, plus insights and tactics from Apple, Salesforce, Content Marketing Institute and others. What is the difference between positioning and messaging? How do you craft both to get outstanding results? Positioning vs Messaging Pinpoint what […]
Read moreWhy is there the battle of direct mail vs email? Marketers often argue which is better among these two top tactics. Which have you put your money on? Some choose only one because of budget limits, or a lack of time or resources. Yet there’s a bigger reason: most people have written off one of […]
Read moreAn era is ending. Marketing products and services is no longer enough. Now consumers want more. Business survival means adding 4 new marketing strategy key elements. What are they? Marketing strategy key elements: what has changed? To understand, let’s take a glance at the common ingredients of traditional marketing: Segmentation – dividing people into groups so […]
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