July 2, 2020

Cool Covid Ads?

Four months in, Corona Virus ads are common place. Honestly its a little jarring to see an ad not referencing the virus or pandemic.

A lot of companies have gotten slack for “opportunistic” advertising. Others have gotten backlash for not doing anything publicity. What do you think advertising’s roll should be in how a company communicated it’s philosophies?

Finnish retailer, HOK-Elanto ran an optical illusion on the front page of a newspaper. The message could only be read at 6 feet away.
A Burger King in Belgium updated their signage to remind people to stay home.
Coca Cola updated their Times Square billboard with a socially distant logo.

Are these ads successful?