digital audiences
digital audiences
In marketing, no audience equals no results. Build the right digital audiences in to increase marketing effectiveness and drive successful outcomes.
Reach your target audience with precision
Reach your target customers by creating custom digital and direct mail audiences tailored to match the goals of campaigns. Create a more effective campaign with specialized messaging that resonates deeply with each audience segment!
geoframe audiences
Create a dynamic digital campaign using Geoframe technology! Quickly identify and target audiences in any area of interest, with the ability to generate data-driven insights around trade areas. Unlock an informed approach for your next digital marketing campaign.
quick select audiences
Our Quick Select Audiences is the ultimate tool for selecting targeted audiences! Instantly target an expansive national, regional or category-based audience out of millions of retail or commercial locations!
Audience Uploads
Get the most out of your existing data! We support leveraging residential addresses, commercial locations, physical devices or even IP Addresses to craft custom audience segments.
Reach further with Mobile Ad ID audiences derived from latitude/longitude coordinates as well as optimized campaigns targeting customers based on their behavior.
Demographic Audience
Unlock the potential of hundreds of household-level data elements and create audiences on a local, regional or national scale. Get informed insights to reach your target audience like never before!
Web Pixel Audience
When website visitors don’t take the action you hope for, it doesn’t mean they’re not interested in your product or service. By leveraging their IP address, these leads can be transformed into a mobile audience and mailing list – all without relying on cookies!
responder audiences
Leverage responder audiences to get the most from your marketing efforts! Utilize consumer Mobile Ad ID’s identified at a particular location after seeing an ad for improved retargeting, loyalty programs and more. Reap greater insights into audience behavior by experimenting with diverse messaging strategies – all powered by responders data.
Predicted mover audiences
Historical data can help you identify individuals who are likely to relocate soon. Use this Predicted Movers MAID audience for an effective digital campaign or get street addresses for targeted direct mail outreach.
FAQ
How can I measure success when targeting digital audiences?
Measure success using key performance indicators (KPIs) like conversion rates, click-through rates, engagement metrics, and return on ad spend (ROAS).
Why is it so important to know your audience?
Knowing your audience helps create relevant content, improve engagement, and achieve better marketing results by targeting the right users with tailored messages.
What are digital audiences?
Digital audiences are groups of online users with shared interests, demographics, or behaviors, reached through digital channels like websites, social media, and advertising.
How do I know if my target audience is too broad?
If your marketing efforts yield low engagement, conversions, or high costs, it may be a sign that your target audience is too broad and needs further segmentation.
WHAT THEY'RE SAYING
