digital display

digital display

Did you know data suggests that digital ads will make up more than 75% of all media spending by 2025, making the market worth more than $300 billion!

digital ads are
the face of the marketing industry

Digital Display Ads are the powerful tools of online advertising. It’s important to know their advantages and disadvantages in order to create a successful campaign – fusing each type into one comprehensive strategy is key!


If you’re interested in getting your message out to consumers, then Digital Audio Ads are the way to go!  And it makes sense why this medium is becoming so popular: with an estimated 98 minutes per day dedicated towards listening to streamed music or podcasts, digital audio ads provide a direct connection between businesses and their potential customers through channels that they already enjoy. Plus, its cost effectiveness means increased savings compared with other marketing methods.


As consumers embrace Connected TV streaming platforms, like Hulu and Roku, they bring with them an exciting new opportunity for marketers. That’s right–CTV advertising is on the rise! With more ad inventory at their disposal than ever before, savvy advertisers can reach larger audiences in innovative ways – creating a win-win situation that ends up benefiting both sides of the equation.


The video advertising format is gaining huge traction in the marketing world as it helps brands effectively capture people’s attention and tell captivating stories. As a result, the Global Digital Video Advertising Market size is predicted to balloon from $92 billion in 2020 up to an impressive $185.6 billion by 2026! With unparalleled power for engagement compared with other mediums such as text or graphics-based ads, this form of digital artistry has become essential for businesses wanting to make their mark on today’s ever-changing consumer landscape.


Static ads are incredibly practical, as the content of these advertisements is created only once- which makes monitoring a breeze! Since viewers always see the same set of ads over and again; accuracy and precision become imperative to ensure flawless viewership. These static Ads may vary in format from imagery to video or even animation – however no matter what’s on screen, it remains unchanging across users’ devices.


With the abundance of brands competing for attention, it’s more important than ever to stand out from the crowd. HTML5 ads offer a powerful tool in helping your brand get noticed: their interactive and multimedia elements – such as audio clips, video content, 3D capabilities and dynamic scaling across all devices – provide an engaging experience that captures consumer interest instantly. Don’t miss this opportunity to make waves with imaginative ad formats tailored just for you!


Digital display ads, including digital audio, CTV, video, static, and HTML5 ads, offer wide reach and high visibility across various platforms, helping increase brand awareness and recognition among your target audience.

Diversifying ad formats allows you to engage with your audience through different mediums, catering to different preferences and increasing the likelihood of capturing their attention, leading to improved campaign performance and user engagement.

Advanced targeting options in digital display advertising, including CTV and digital audio, enable you to reach specific audience segments based on demographics, interests, and behaviors, ensuring your ads are relevant and resonate with your target audience.

Digital display campaign performance can be measured through various metrics, such as impressions, click-through rates, conversion rates, and return on ad spend (ROAS), allowing you to assess campaign success and optimize your advertising efforts accordingly.


Aaron Johnson - Johnson & Sons Flooring
Aaron Johnson - Johnson & Sons Flooring
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Joel Buhr and his team are absolutely fantastic! We use them for our print and all our digital marketing, and I have been nothing less then amazed. He is able to continually produce results month after month....we produced $1.3 Million dollars in revenue on $83,608 of Ad spend with an average 38% profit margin!
Gus Calabrese - Conference Connect
Gus Calabrese - Conference Connect
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Joel and his team at First Direct are the best! They take today's complex marketing systems and make them easy and best of all customer friendly. Thanks for helping us! You guys rock!
Brandy Perez - Snooze Mattress Co
Brandy Perez - Snooze Mattress Co
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Can’t say enough great things about Joel and his team. They have been so patient explaining the details of marketing and working with us to get our company up and running. Their design work is always clean and professional. A huge THANK YOU from Texas!
Austin Mariglia
Austin Mariglia
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With ad costs going up it really is important that you get your message in front of the right people...First Direct made it easy to get very targeted, detailed data about the exact target market I was going after.

We’ve talked a lot about specific types of Digital Display Ads, but what are the differences between them? And how do you know what type of Digital Display is the best fit for you?

What is Digital Display?

Digital Display Ads can be split into 5 main categories:

What do Digital Display Ads do?

Digital Display Ads encompass just about every type of online ad. Each type of Digital Display Ad has its own strengths and weaknesses. Effective campaigns are often the ones that know how to best utilize each type of ad.

Digital Audio Ads

What is Digital Audio Advertising? It’s all the ads you get that are just sound. For example, any podcast, Spotify, or Pandora ad is Digital Audio. The average internet user now spends around 1 hour and 38 minutes daily on music streaming services and approximately 1 hour and 2 minutes per day listening to podcasts. In 2023, digital audio advertising is projected to reach a remarkable $10.14 billion, with podcasts contributing $2.99 billion to this total.

Digital audio ads are a great way to connect with consumers through a channel that they enjoy. It’s also very cost-effective since the ad only plays if they are listening to music or a podcast.

CTV (Connected TV)

Connected TV advertising refers to ads that are delivered to internet-connected TVs such as via Hulu or Roku. CTV is increasing in popularity for marketers! Consumers are embracing these platforms, so more and more ad inventory is becoming available. In 2023, CTV advertising spend is expected to reach an impressive $26.92 billion, a significant increase from the $2.80 billion spent five years ago, with an annual growth rate consistently above 50% each year since then.

Video Ads

Video Advertising fits into 2 categories: The ads that play between streamed content, such as YouTube ads, and normal display ads with video content. The latter includes the ads that start playing a video when your cursor scrolls over them, as well as native video ads.

Video ads are extremely effective. Video content is more eye-catching and engaging than static images, and they’re also easier to remember. They’re great for storytelling, which might explain why studies show that almost 75% of consumers prefer Video Ads over Text Ads.

Many Video Ads on social media platforms are sharable like native content, which makes it possible for consumers to promote your content for you.

Static Ads

Static Display Ads are probably what you think when you think of online ads. These Display Ads (often called Banner Ads) are static image ads placed in designated areas of a web page or app.

Static Ads are very effective for generating brand awareness, retargeting potential customers, drawing attention to sales and events, targeting location-based traffic, and so much more!


HTML5 Ads are interactive ads optimized for Google. These ads are very eye-catching and are typically rendered in code.

HTML5 allows a lot of flexibility and creativity with ad content and formatting. Video, text, image, and audio files can all be used. The more imaginative the ad, the more engagement you’re likely to see. This is why HTML5 ads tend to have much higher click-through rates than static ads!

What’s the best fit for your campaign?

Every business and product is different. The important thing to know is that no single type of ad is best for each business, but a combination of the five is what yields the best results.

What types of Digital Display Ads do you use for your business? What additional types could you use?

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