August 25, 2020

How can you get past creative blocks?

As marketers we have to produce a lot of content. However, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired. 

Fortunately, there are things we can do to get it over (or prevent) creative blocks. 

  1. Take a break. Remember your brain is a muscle and needs rest time. During our break time out brains continue to process ideas. Therefore, breaks can boost our creativity and give us new ideas.  
  1. Stay creative. Our brains don’t have an endless well of content ideas. The easiest way to keep refilling the well is to do something else. Change your scenery, have conversations, read books or articles, watch a movie or show. Diversity of other creative inputs will refill your own creativity.  
  1. Focus on the process, not on the results. Making content isn’t just about the result. There are many steps along the way. Finding joy in all the steps can make it easier to stay motivated.  
  1. Befriend your inner critic. There will be bumps in the road. It impossible to make perfect content, the first time, every time. Befriending your inner critic. Will make it easier to acknowledge it and move on. It’s all part of the process! 

Here is a fun infographic that writer and founder of Enchanting Marketing, Henneke Duistermaat, made to show how she gets past her writer’s block.

What is your go to way to get past creative blocks?