December 2, 2019

How Do You Increase Email Engagement by 20%?

Email Engagement

Did you know that when you use animated GIFs within your email content, your click-through rates could increase by more than 20%?

As published earlier this week by, studies show that when animated GIFs are used within email messages, click-through rates increase by roughly 27% for consumers and 22% for business.

What is an animated GIF? Simply put, it’s a graphic that moves.

When an email contains something other than plain text, it increases reader engagement. Animated GIFs look exciting, grab attention and sets your email apart from the others in the inbox. Obviously, when all is said and done, more opens and more engagement in an email deployment means a more successful campaign and increased revenue.

What are some other ways to improve your email campaigns?

Make it a point to focus on your subject line. This is the most important element of any email campaign, no matter how good the copy and images are inside. If you don’t get the user to open your email, your stats are going to tank.

Make sure you are targeting the right audience with your content by sending emails to segmented lists. Sending informative emails about specific topics specific people ask for will definitely help engagement. Think about it, how likely are you to read an email receive that you didn’t ask for?

Design your emails so they are responsive. Mobile-friendly emails are more important than ever in this day in age. Multiple studies have shown that most emails are opened on a mobile device, typically a smartphone. Litmus Software reported that emails opened on a mobile devices account for more than 40% of all email opens, higher than both webmail and desktop opens. This is why it is imperative that your emails be designed responsive.

Overall, email is such a powerful tool that can help you get your marketing message out, to almost, an unlimited number of people. No matter how you are marketing to your audience an effective campaign is one that makes it clear that you fully understand what drives consumers.