Learn more about your customers with look-a-like reports so……You can find more prospects just like them!
self-service data intelligence directly in your hands
Get to know your customers with our unique report! Dive into important demographic elements such as age, gender, race and more. Instantly upload your list for an insightful portrait of how you can better understand the market potentials available to you. Uncover a new world of possibilities today!
GETTING STARTED HAS NEVER BEEN EASIER
Tap into the power of your best customers and let their data lead you to more like them. By using the data you already have you can identify more people similar to those that already love your brand – making it easier for you to find more loyal customers than ever before!
Transform your marketing approach
Pivoting strategy based on performance results can help you get the most out of each campaign. With up-to-date, authoritative databases full of detailed information at your fingertips, you can unlock actionable insights about your customers. Leverage this knowledge to save money and maximize the impact of every marketing dollar!
visually see what your customers look like
Use our Look-A-Like reports to discover customer insights you need to make more informed decisions about your marketing. Our 82+ pages of easy-to-understand visuals will give businesses a clear picture of their customers, helping them achieve optimal growth and success.
Review your report, Depending on your objectives, run a search based on your “Best Performers” or “Undecided Prospects” profile. Review the search results and adjust the search criteria, if necessary. For example, you can narrow or expand your search by adding or removing selectors, or change the target geography. Use the insight from the Enhanced Look Alike Report to get the most of your prospect list.
Market Penetration Index (MPI) is a ratio that compares the percent of households in the customer file possessing a specific attribute, and the percent of households in the reference population possessing the same attribute.
We analyze your data on over 30 elements including modeling ones. The more parameters that are built into the profile, the better ability to pinpoint the best customers.
MPI values by themselves are not always sufficient. In some cases an attribute showing the highest MPI may prove statistically insignificant, for example, if the number of records with this attribute is very small.