MARKET PATHING
MARKET PATHING
By tracking visits with timestamps, businesses can gain valuable insights into staffing needs, what advertisements work best and how to streamline operations.
Knowing your customers journey is essential for success
Market Pathing reports provide you with insight into your customers’ journeys- the mapping of their devices prior to, or between visits to your store locations. Use this data to gain a better understanding and optimize how marketing campaigns are reaching these users.
MOBILE TRADE AREA
Discover your location’s precise trade area with this innovative map! It uses a combo of nighttime and daytime hotspots along with pathing data to craft an accurate picture, allowing you to better understand where visitors go and why.
BRIDGE THE GAP USING DATA
Expand your reach across multiple channels and make a meaningful connection with potential customers. With targeted data, you can engage in Social Media networks, appeal to mobile users through their devices of choice, draw desktop viewers in for an optimal experience on computers or laptops, tap into OTT/CTV opportunities to build visibility even further – then finish by sending out a message direct from the mailbox!
traffic heatmaps
Gain a bird’s eye perspective and get the inside scoop on which areas of your property are hot spots. Perfect for business owners looking to optimize their merchandising strategies, this is an invaluable tool that lets you scope out where customers love spending time – plus see how successful tenants in mall settings fare!
PATHING
Charting visitor traffic helps you understand the customer journey to your location. Trace their steps and gain insight on common routes of visitors before and after they reach your spot! Knowing this key information can better guide decisions for improvement that will ensure customer satisfaction.
FAQ
Why should i use market pathing?
This report will provide you with insights to understand foot traffic and visitation to any location in the U.S.
How does market pathing help in understanding the customer journey?
Market pathing is the process of analyzing and mapping the various touchpoints and interactions customers have with your brand, providing insights into their journey. This understanding allows you to optimize your marketing strategies, enhance customer experiences, and identify areas for improvement, ultimately leading to higher customer satisfaction and retention.
What is the accuracy of the device pings?
The points plotted in the Traffic Heat maps are within 3-10 feet of the device’s ping.
How can I use market pathing data to improve my marketing efforts?
By leveraging market pathing data, you can identify high-converting touchpoints, eliminate bottlenecks, and create personalized marketing campaigns. This helps you allocate resources efficiently, streamline customer journeys, and ultimately drive better engagement, conversions, and long-term customer loyalty.
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