We all have heard the jokes about how our phones are listening. Our phones, and tablets, and watches, and computers, and smart speakers. Therefore, when we get super personalized ads it can feel a bit creepy. Like, how do they know my name? and I was literally just talking about this? So, how can we find the balance between personalized marketing and too much personalization?
Before this year, people were starting to say that email marketing was dead. Click rates on smart phones are just not as good as on desktop. However, because of lockdowns and stay at home orders, digital and email marketing became a necessity.
With things changing around us so quickly, having a long-term advertising strategy can be a challenge. We need real time audience data as much as possible. How can we build an adaptable audience in this rapidly changing world?
Reach out to us today and get a complimentary business review and consultation.
