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5 Ways to Help Emails Reach People

There are so many things that impact an email’s effectiveness. Often, what matters to the consumer and what matters to the email service are very different things. It’s important to strike the right balance in making consumer and email service happy, as well as reaching your goal in sending the email. So, how can you make sure your emails are opened?

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Keep Your Customers

In this time of economic turmoil, how can you keep the customers you already have? Think about your customers empathetically. What are they going though right now? Why might they hesitate to buy right now? Remember, Customers usually don’t stop buying, they just postpone.

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