9 of the Most Powerful Marketing Frameworks to use in Business Today

  • In: Business, Business Marketing, Digital Marketing, Marketing Strategy, Productivity, Weekly Vibes

Modern marketers need creativity, data analysis, and even project management skills. Adding people to your efforts can multiply results or cause frustration. Which marketing frameworks can unite your team and make life easier? Here’s a short list of the best marketing frameworks and how to use them. What are marketing frameworks? It’s a template or […]

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Product Positioning and Messaging: How To Build Awesome Results

  • In: Business, Business Marketing, Marketing Strategy, Weekly Vibes

Do you want awesome product positioning and messaging? Stand out above your competitors. Learn from Nike’s legendary “Just Do It” campaign, plus insights and tactics from Apple, Salesforce, Content Marketing Institute and others. What is the difference between positioning and messaging? How do you craft both to get outstanding results? Positioning vs Messaging Pinpoint what […]

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eCommerce Shoppers Are Now Using Mobile – What’s The Best Way To Reach Them?

  • In: Business Marketing, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy

Pandemic caution has changed the way people buy everything. As a result, more eCommerce shoppers have discovered the convenience of buying with their phones and tablets. US online retail sales will climb to a new record in 2022: $1 trillion. Yet fewer and fewer are using their desktops or laptops to make purchases. When it […]

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The Truth Behind Facebook Marketing Changes

  • In: Business, Marketing Strategy, Social Media, Weekly Vibes

Toward the end of 2021, some significant Facebook marketing changes became public. They would remove some of their ad targeting options. Weeks before, Facebook changed its name to Meta. This is when they announced their new corporate focus: the metaverse. What marketing changes did they make and why? What is the metaverse? What does all […]

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3 Awesome Email Trends That Will Deliver Remarkable Results

  • In: Email Marketing

One thing is for sure, email marketing isn’t going anywhere. Email is still one of the most effective ways for brands to reach current or potential customers. And it has been around for more than 40 years. Part of the reason email is such a resilient marketing channel is that it is adaptable. Marketers have had plenty of time to innovate within the form. With recent advancements in technology and changes to data privacy laws, email marketing has gone through a wave of adaptations. Looking forward to the rest of 2022, what are going to be some Email Marketing trends?

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How to Publish More Than 100 Blogs in One Year.

  • In: Business, Weekly Vibes

When we first started sending the Weekly Vibe in March 2020, I couldn’t imagine reaching #100. Writing articles and sending out a newsletter every single week for over a year and a half has been a great learning experience and very impactful for us as a team. It has been absolutely amazing to hear responses from readers and to see how the content we have put so much work into has been valuable.

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Make Your 2022 Marketing New Year’s Resolutions SMART

  • In: Business, Marketing Strategy

The start of the year is such a great time to reevaluate your marketing goals. Unfortunately, it is estimated that close to 80% of people who set New Year’s Resolutions have given up on them by the end of January. How can you decide what your marketing goals should be? And how can making your goals SMART help you reach them?

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The Greatest Hits Article – 2021

  • In: Business, Digital Marketing, Marketing Strategy, Social Media, Weekly Vibes, WFH

Can you believe how fast this year has flown by?
And since this is a greatest hits edition… here are the 6 favorite Weekly Vibe articles from this year! 😜

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The Value of Organizing First Party Data in a CRM

  • In: Business, Data Trends, Marketing Strategy

Looking toward a cookie-less world, the value of First Party Data has become more and more apparent. We talk about the value a lot about First Party Data a lot but don’t often talk about the logistics of actually having it. What is the best way to store and organize First Party Data? How can you collect it?

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Everything you need for an effective Digital Marketing Campaign

  • In: Digital Marketing

Digital display campaigns have their own specific set of requirements and goals. What is a Digital Marketing campaign? How do they differ from types of marketing campaigns?  

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