
Creative vs Data-Driven Marketing: How to Get Better Results
Which is better? Creative or Data-Driven Marketing? Changes in the industry are making this debate even hotter. Which one of these methods should you focus on?
Which is better? Creative or Data-Driven Marketing? Changes in the industry are making this debate even hotter. Which one of these methods should you focus on?
Wuhan based cosmetics company, Lin Qingxan has more than 300 retail stores and more than 2,000 employees. When Corona Virus hit early February, their sales plummeted by 90%. CEO Sun Laichun had helped the company weather the SARS epidemic in 2003 and knew the best way to go was to be all in on digital marketing and engagement.
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