Every good brand journey starts with building awareness and interest while solving a problem and prompting action. For TV ads, you only have 30 seconds
A Buyer Persona is one of those marketing things that everyone says is important, but no one ever explains why, or how you can make
Holiday shopping looks a little different this year. Many brands are focusing on e-commerce. 90% of consumers are saying they are going to shop online this year. What can you do to raise the bar and make it easier for consumers to buy from you?
Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?
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