Email marketing isn’t going anywhere and is still one of the most effective ways for brands to reach current or potential customers. Let’s take a look at the current
We have access to more data and audience analytics now than ever before. With the increase in audience data, there has also been an increase
Did you know that approximately 20% of marketing data becomes inaccurate in just one year? Studies estimate that bad data costs companies an average of
Looking toward a cookie-less world, the value of First-Party Data has become more and more apparent. People talk about the value of First-Party Data a
Digital display campaigns have their own unique set of requirements and goals. But what even is a Digital Marketing campaign? And how do they differ from
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