Which is better? Creative or Data-Driven Marketing? Changes in the industry are making this debate even hotter. Which one of these methods should you focus on?
Email marketing isn’t going anywhere – it’s still one of the most effective ways for brands to reach current or potential customers. Look at the current trends.
Uncover the power of data intelligence and unlock insights that can drive business growth. See how you can use data to make informed decisions and fuel success!
Can you believe how fast this year has flown by?
And since this is a greatest hits edition… here are the 6 favorite Weekly Vibe articles from this year! 😜
Did you know it’s estimated that in just one year, at least 20% of marketing data becomes inaccurate? (Some studies have put the average annual loss of company income due to bad data at $15 million.) What can you do to make sure that your marketing data is still accurate? And how can you get the most out of your data? Data Enhancement is the key.
Looking toward a cookie-less world, the value of First Party Data has become more and more apparent. We talk about the value a lot about First Party Data a lot but don’t often talk about the logistics of actually having it. What is the best way to store and organize First Party Data? How can you collect it?
Digital display campaigns have their own specific set of requirements and goals. What is a Digital Marketing campaign? How do they differ from types of marketing campaigns?
The key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?
Most people’s favorite part of building a marketing campaign are the visuals. While how your marketing looks is important, who you are sending it to, and how you are sending it should be the first step with any marketing. Those two things inform everyone’s favorite part of marketing: results.
As a data-driven marketing company we focus a lot on data, analytics, and insight. However, it seems like a lot of people use those words almost interchangeably. Are they the same thing? What do they mean for your business?
Reach out to us today and get a complimentary business review and consultation.
