data driven | First Direct

The Greatest Hits Article – 2021

In: Business, Digital Marketing, Marketing Strategy, Social Media, Weekly Vibes, WFH

Can you believe how fast this year has flown by?
And since this is a greatest hits edition… here are the 6 favorite Weekly Vibe articles from this year! 😜

Data Enhancement: New Life To Old Data

In: Data Trends, Productivity

Did you know it’s estimated that in just one year, at least 20% of marketing data becomes inaccurate? (Some studies have put the average annual loss of company income due to bad data at $15 million.) What can you do to make sure that your marketing data is still accurate? And how can you get the most out of your data? Data Enhancement is the key.

The Value of Organizing First Party Data in a CRM

In: Business, Data Trends, Marketing Strategy

Looking toward a cookie-less world, the value of First Party Data has become more and more apparent. We talk about the value a lot about First Party Data a lot but don’t often talk about the logistics of actually having it. What is the best way to store and organize First Party Data? How can you collect it?

Everything you need for an effective Digital Marketing Campaign

In: Digital Marketing

Digital display campaigns have their own specific set of requirements and goals. What is a Digital Marketing campaign? How do they differ from types of marketing campaigns?

How To Organize A Successful Multichannel Campaign

In: Business, Data Trends, Digital Marketing, Marketing Strategy

The key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?

What is the foundation of all effective marketing?

In: Data Trends, Direct Marketing

Most people’s favorite part of building a marketing campaign are the visuals. While how your marketing looks is important, who you are sending it to, and how  you are sending it should be the first step with any marketing.  Those two things inform everyone’s favorite part of marketing: results.

Data, Analytics, and Insight: What’s The Difference?

In: Data Trends

As a data-driven marketing company we focus a lot on data, analytics, and insight. However, it seems like a lot of people use those words almost interchangeably. Are they the same thing? What do they mean for your business?

Let’s Talk First Party Data

In: Data Trends, Social Media

We talk about First Party Data a lot. What it is? First party data is data that your company has collected directly from your audience which is made up of customers, site visitors, and social media followers. “First party” refers to the party that collected the data firsthand. First Party Data is collected from the people you have […]

Can you use Geo-Fencing?

In: Digital Marketing, Direct Marketing, SEO

We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geofencing. What is geofencing? And how can you use it grow your business?