Which is better? Creative or Data-Driven Marketing? Changes in the industry are making this debate even hotter. Which one of these methods should you focus on?
Email marketing isn’t going anywhere and is still one of the most effective ways for brands to reach current or potential customers. Let’s take a look at the current
We have access to more data and audience analytics now than ever before. With the increase in audience data, there has also been an increase
Did you know that approximately 20% of marketing data becomes inaccurate in just one year? Studies estimate that bad data costs companies an average of
Looking toward a cookie-less world, the value of First-Party Data has become more and more apparent. People talk about the value of First-Party Data a
Digital display campaigns have their own unique set of requirements and goals. But what even is a Digital Marketing campaign? And how do they differ from
The key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?
As a data-driven marketing company we focus a lot on data, analytics, and insight. However, it seems like a lot of people use those words almost interchangeably. Are they the same thing? What do they mean for your business?
First-party data gets a lot of talk, but what actually is it? First-party data is data that your company has collected directly from your audience,
We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geofencing. What is geofencing? And how can you use it grow your business?
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