Data Enhancement: New Life To Old Data

  • In: Data Trends, Productivity

Did you know it’s estimated that in just one year, at least 20% of marketing data becomes inaccurate? (Some studies have put the average annual loss of company income due to bad data at $15 million.) What can you do to make sure that your marketing data is still accurate? And how can you get the most out of your data? Data Enhancement is the key. 

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