The Greatest Hits Article – 2021

  • In: Business, Digital Marketing, Marketing Strategy, Social Media, Weekly Vibes, WFH

Can you believe how fast this year has flown by?
And since this is a greatest hits edition… here are the 6 favorite Weekly Vibe articles from this year! 😜

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The Value of Organizing First Party Data in a CRM

  • In: Business, Data Trends, Marketing Strategy

Looking toward a cookie-less world, the value of First Party Data has become more and more apparent. We talk about the value a lot about First Party Data a lot but don’t often talk about the logistics of actually having it. What is the best way to store and organize First Party Data? How can you collect it?

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Everything you need for an effective Digital Marketing Campaign

  • In: Digital Marketing

Digital display campaigns have their own specific set of requirements and goals. What is a Digital Marketing campaign? How do they differ from types of marketing campaigns?  

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Maximize Your Black Friday Sales With GeoFencing

  • In: Data Trends, Digital Marketing, Marketing Strategy

So, your Black Friday campaign worked; you got people in your store. Now what? Is that it? How can you market to potential customers that actually came to your store? The most effective way is by using geofencing. What is GeoFencing and how can you use it to maximize your holiday sales? 

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3 Things to focus your Content on in 2022

  • In: Email Marketing, SEO, Social Media, Weekly Vibes

The end of the year always provides such a good time to reflect on trends and the direction we’re going! After a year with so many transitions across industries, privacy laws, and marketing channels, our focuses for next year have also shifted! The areas with the two biggest shifts seem to be in content marketing and audience data.

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What is the foundation of all effective marketing?

  • In: Data Trends, Direct Marketing

Most people’s favorite part of building a marketing campaign are the visuals. While how your marketing looks is important, who you are sending it to, and how  you are sending it should be the first step with any marketing.  Those two things inform everyone’s favorite part of marketing: results.  

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It’s Holiday Campaign Time… Already

  • In: Business, Digital Marketing, Direct Marketing, Email Marketing, Social Media

55% of consumers say that they will start their holiday shopping before Halloween this year. Which means, the holiday season is here early! Consumers are worried about increased shipping times and product outages, pushing them to get their shopping done early. Americans are also expected to spend 7%-9% more this holiday season! What do you need to get your Holiday Campaign set up on time?

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Is There Value In Companies Promoting Flow State this year?

  • In: Business, Weekly Vibes, WFH

With many companies adjusting to being back in the office or a hybrid work model, employees are having to change their Flow State. What is a Flow State? (Sometimes just called Flow.) Flow is simply that state of mind in which we feel and perform our best and feel at ease. What is the value of companies promoting Flow State? How has the changing work model impacted Flow? And how can you access your Flow State and increase productivity?

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What’s new in TV marketing?

  • In: CTV, Digital Marketing, Weekly Vibes

One that stays constant is that we always seek out entertainment and information. Content consumption is at an all-time high and therefore, competition for viewer’s attention is as well. 84% of marketers say that it is getting harder to grab a consumer’s attention with television advertising alone. How can CTV and OTT change that?

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An Update on… “The Apple Privacy Update”

  • In: Business, Data Trends, Social Media, Weekly Vibes

With the upcoming release of Apple’s new Operating System and (another) Apple privacy controversy in the news this week, we thought it was a good time to bring this article back. 😜

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