Struggling with a Gmail blacklist? Learn the common reasons why and find out what you can do to remove it, repair your email service, and reach your audience.
Why is there the battle of direct mail vs email? Marketers often argue which is better among these two top tactics. Which have you put
Don’t let your clients be afraid of email marketing. Learn 6 of the best ways to create a compelling email marketing pitch to win you and them more customers.
Email marketing isn’t going anywhere – it’s still one of the most effective ways for brands to reach current or potential customers. Look at the current trends.
It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.
There are so many things that impact an email’s effectiveness. Often, what matters to the consumer and what matters to the email service are very different things. It’s important to strike the right balance in making consumer and email service happy, as well as reaching your goal in sending the email. So, how can you make sure your emails are opened?
Although “the end of email” has been threatened may times in recent years, this year has shown us that email isn’t going anywhere. In fact, more than 50% of people in the US check their personal email over 10 times a day!
Before this year, people were starting to say that email marketing was dead. Click rates on smart phones are just not as good as on desktop. However, because of lockdowns and stay at home orders, digital and email marketing became a necessity.
Before you even get started, make sure your tools/programs are all set up and integrated. Integrating programs is one way to streamline your workflow. Brainstorm other ways to streamline workflow. Working efficiently will make it easier to keep track of all the pieces needed for your campaign. And it will also help you work faster.
Did you know that when you use animated GIFs within your email content, your click-through rates could increase by more than 20%?
Reach out to us today and get a complimentary business review and consultation.
