Why _____ Isn’t “Dead”

  • In: Direct Marketing, Email Marketing

It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.

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5 Ways to Help Emails Reach People

  • In: Email Marketing

There are so many things that impact an email’s effectiveness. Often, what matters to the consumer and what matters to the email service are very different things. It’s important to strike the right balance in making consumer and email service happy, as well as reaching your goal in sending the email. So, how can you make sure your emails are opened?

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Email Marketing Opt-Ins Explained

  • In: Email Marketing

Although “the end of email” has been threatened may times in recent years, this year has shown us that email isn’t going anywhere. In fact, more than 50% of people in the US check their personal email over 10 times a day!

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How To: Email Marketing in 2020

  • In: Digital Marketing

Before this year, people were starting to say that email marketing was dead. Click rates on smart phones are just not as good as on desktop. However, because of lockdowns and stay at home orders, digital and email marketing became a necessity.

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Be An Email Campaign Guru

  • In: Digital Marketing, Weekly Vibes

Before you even get started, make sure your tools/programs are all set up and integrated. Integrating programs is one way to streamline your workflow. Brainstorm other ways to streamline workflow. Working efficiently will make it easier to keep track of all the pieces needed for your campaign. And it will also help you work faster.

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How Do You Increase Email Engagement by 20%?

  • In: Direct Marketing

Did you know that when you use animated GIFs within your email content, your click-through rates could increase by more than 20%?

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