Despite predictions that email marketing would fade away, the evidence is clear: effective email marketing is here to stay. In fact, over 50% of people
Struggling with a Gmail blacklist? Learn the common reasons why and find out what you can do to remove it, repair your email service, and reach your audience.
Why is there the battle of direct mail vs email? Marketers often argue which is better among these two top tactics. Which have you put
Don’t let your clients be afraid of email marketing. Learn 6 of the best ways to create a compelling email marketing pitch to win you and them more customers.
Email marketing isn’t going anywhere and is still one of the most effective ways for brands to reach current or potential customers. Let’s take a look at the current
It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.
There are so many things that impact an email’s effectiveness. Often, what matters to the consumer and what matters to the email service are very different things. It’s important to strike the right balance in making consumer and email service happy, as well as reaching your goal in sending the email. So, how can you make sure your emails are opened?
Before this year, people were starting to say that email marketing was dead. Click rates on smart phones are just not as good as on desktop. However, because of lockdowns and stay at home orders, digital and email marketing became a necessity.
Did you know that when you use animated GIFs within your email content, your click-through rates could increase by more than 20%? According to SubjectLine.com,
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