Social Media Advertising: How To Get Better Results

  • In: Business Marketing, Data Trends, Digital Marketing, Social Media, Weekly Vibes

Wasting ad money is too easy without custom audiences. Social media advertising without custom audiences means your targeting is likely too broad or at least not good enough. Instagram, Facebook, Snapchat, Twitter, Tik Tok, LinkedIn and Pinterest all allow you to build custom audiences. What are custom audiences? Use your list of customers, website visitors, […]

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How A Lookalike Report Helps Increase Sales

  • In: Business, Data Trends, Digital Marketing, Social Media

LookALike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers. With a growing number of AI tools available, businesses of all sizes have access to LookALike targeting. How can you use LookALike to increase sales?

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The Best Social Media Platform For You

  • In: Social Media

There are so. many. social media platforms available. Each have their own flavor and specialty. It can be overwhelming to figure what platforms are the best fit for you and your company.

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Are You Scared of Live Streaming?

  • In: Digital Marketing, SEO, Social Media

Did you know? 92% of marketers who use any type of video say that using live video is an important part of their marketing strategies.
With so many marketing professionals valuing live video, it really makes you wonder: Why all the hype?

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The WhatsApp Privacy Controversy

  • In: Digital Marketing, Social Media

At the beginning of this week, WhatsApp updated their privacy policy, and it sparked a lot of controversy over advertising vs privacy rights.

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3 Things To Expect On Social Media In 2021

  • In: Social Media

In the past couple years, one platform after another has adapted a “stories” feature. LinkedIn, Spotify, and Twitter all added stories features in 2020.

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