What is the foundation of all effective marketing?

  • In: Data Trends, Direct Marketing

Most people’s favorite part of building a marketing campaign are the visuals. While how your marketing looks is important, who you are sending it to, and how  you are sending it should be the first step with any marketing.  Those two things inform everyone’s favorite part of marketing: results.  

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How A Lookalike Report Helps Increase Sales

  • In: Business, Data Trends, Digital Marketing, Social Media

LookALike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers. With a growing number of AI tools available, businesses of all sizes have access to LookALike targeting. How can you use LookALike to increase sales?

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Let’s Talk First Party Data

  • In: Data Trends, Social Media

We talk about First Party Data a lot. What it is?   First party data is data that your company has collected directly from your audience which is made up of customers, site visitors, and social media followers. “First party” refers to the party that collected the data firsthand.   First Party Data is collected from the people you have […]

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The WhatsApp Privacy Controversy

  • In: Digital Marketing, Social Media

At the beginning of this week, WhatsApp updated their privacy policy, and it sparked a lot of controversy over advertising vs privacy rights.

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Customer Identity in the New Normal

  • In: Data Trends, Digital Marketing

We all acknowledge this this year has create a new normal in marketing. (and everything.) We have learned to be adaptable and prepare for the unexpected. Digital is king and therefore, data is more important than ever. However, we also know that google is phasing out 3rd party cookies and that iOS 14 comes without an IDFA (identifier for advertisers.) It’s a perfect storm of conflicting advertising trends. How do follow our audiences online without being able to identify them?

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