We have access to more data and audience analytics now than ever before. With the increase in audience data, there has also been an increase
Looking toward a cookie-less world, the value of First-Party Data has become more and more apparent. People talk about the value of First-Party Data a
Lookalike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers.
First-party data gets a lot of talk, but what actually is it? First-party data is data that your company has collected directly from your audience,
At the beginning of this week, WhatsApp updated their privacy policy, and it sparked a lot of controversy over advertising vs privacy rights.
We all acknowledge this this year has create a new normal in marketing. (and everything.) We have learned to be adaptable and prepare for the unexpected. Digital is king and therefore, data is more important than ever. However, we also know that google is phasing out 3rd party cookies and that iOS 14 comes without an IDFA (identifier for advertisers.) It’s a perfect storm of conflicting advertising trends. How do follow our audiences online without being able to identify them?
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