Important Customer Demographics You Need to Know

  • In: Business, Data Trends, Marketing Strategy

Important Customer Demographics Facts To Know Have you ever offered your product or service to the wrong people, or at the wrong time? Answering the three important customer demographics questions: who, what, and when – is essential to the survival of your business. What is the best way to answer these questions? What Are Customer […]

Read more

Data, Analytics, and Insight: What’s The Difference?

  • In: Data Trends

As a data-driven marketing company we focus a lot on data, analytics, and insight. However, it seems like a lot of people use those words almost interchangeably. Are they the same thing? What do they mean for your business?

Read more

Why Is Insight In Marketing Important?

  • In: Digital Marketing, Direct Marketing, Weekly Vibes

What is the difference between using data and using data effectively? Having insight or discernment is the key. Think about the old adage: knowledge is knowing that a tomato is a fruit, wisdom is knowing that it doesn’t belong in a fruit salad. Therefore if data = knowledge, then insight helps you to now where to put it effectively.

Read more