Make Your 2022 Marketing New Year’s Resolutions SMART

  • In: Business, Marketing Strategy

The start of the year is such a great time to reevaluate your marketing goals. Unfortunately, it is estimated that close to 80% of people who set New Year’s Resolutions have given up on them by the end of January. How can you decide what your marketing goals should be? And how can making your goals SMART help you reach them?

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The Greatest Hits Article – 2021

  • In: Business, Digital Marketing, Marketing Strategy, Social Media, Weekly Vibes, WFH

Can you believe how fast this year has flown by?
And since this is a greatest hits edition… here are the 6 favorite Weekly Vibe articles from this year! 😜

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Data Enhancement: New Life To Old Data

  • In: Data Trends, Productivity

Did you know it’s estimated that in just one year, at least 20% of marketing data becomes inaccurate? (Some studies have put the average annual loss of company income due to bad data at $15 million.) What can you do to make sure that your marketing data is still accurate? And how can you get the most out of your data? Data Enhancement is the key. 

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The Value of Organizing First Party Data in a CRM

  • In: Business, Data Trends, Marketing Strategy

Looking toward a cookie-less world, the value of First Party Data has become more and more apparent. We talk about the value a lot about First Party Data a lot but don’t often talk about the logistics of actually having it. What is the best way to store and organize First Party Data? How can you collect it?

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Everything you need for an effective Digital Marketing Campaign

  • In: Digital Marketing

Digital display campaigns have their own specific set of requirements and goals. What is a Digital Marketing campaign? How do they differ from types of marketing campaigns?  

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Maximize Your Black Friday Sales With GeoFencing

  • In: Data Trends, Digital Marketing, Marketing Strategy

So, your Black Friday campaign worked; you got people in your store. Now what? Is that it? How can you market to potential customers that actually came to your store? The most effective way is by using geofencing. What is GeoFencing and how can you use it to maximize your holiday sales? 

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How To Stay Productive This Holiday Season

  • In: Productivity, Weekly Vibes, WFH

Let’s be honest, no matter what or how you celebrate the holidays, the last 6 weeks of the year are full of distractions. Between travel, changing work schedules, additional tasks, and having family and friends around, it can be difficult to stay focused on work. What can you do to stay productive when dealing with this particular set of distractions?  

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6 steps to crushing a social media campaign

  • In: Social Media

Social media campaigns are often a piece of a larger marketing campaign; however, they have their own elements ad requirements. What do you need to create a successful social media marketing campaign?  

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10 reasons you need to take back your marketing

  • In: Marketing Strategy

Misconceptions and bad marketing experiences are common. For many businesses marketing is an afterthought. Or they are using the same channels and methods they’ve used for years. Thinking, it worked before; why wouldn’t it work now? Others have been burned in the past by marketers who sold them bogus solutions.

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How To Organize A Successful Multichannel Campaign

  • In: Business, Data Trends, Digital Marketing, Marketing Strategy

The key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?

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