How To Organize A Successful Multichannel Campaign

  • In: Business, Data Trends, Digital Marketing, Marketing Strategy

The key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?

Read more

Why _____ Isn’t “Dead”

  • In: Direct Marketing, Email Marketing

It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.

Read more

Let’s Talk First Party Data

  • In: Data Trends, Social Media

We talk about First Party Data a lot. What it is?   First party data is data that your company has collected directly from your audience which is made up of customers, site visitors, and social media followers. “First party” refers to the party that collected the data firsthand.   First Party Data is collected from the people you have […]

Read more

Direct Mail In Multichannel Campaigns?

  • In: Data Trends, Direct Marketing

Digital marketing is worth all the hype we give it. However, many businesses are focusing exclusively on digital and forgetting about other effective channels like Direct Mail.

Read more

How Can Data Help Multichannel Marketing?

  • In: Digital Marketing, Direct Marketing, Social Media

Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?

Read more