Despite predictions that email marketing would fade away, the evidence is clear: effective email marketing is here to stay. In fact, over 50% of people
Email marketing isn’t going anywhere and is still one of the most effective ways for brands to reach current or potential customers. Let’s take a look at the current
The end of the year always provides such a good time to reflect on trends and the direction we’re going! After a year with so many transitions across industries, privacy laws, and marketing channels, our focuses for next year have also shifted! The areas with the two biggest shifts seem to be in content marketing and audience data.
Do you ever read a statistic that just messes with your head? For example, I recently read that by 2022, 41% of the world’s population will be under 25. Which is crazy!! And creates an interesting marketing challenge. How can you effectively market to a generation who has grown up online and is constantly inundated with content and advertising?
We’ve all heard the jokes about how our phones are always listening to us. That is, our phones, and tablets, and watches, and computers, and
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