Make Your 2022 Marketing New Year’s Resolutions SMART

  • In: Business, Marketing Strategy

The start of the year is such a great time to reevaluate your marketing goals. Unfortunately, it is estimated that close to 80% of people who set New Year’s Resolutions have given up on them by the end of January. How can you decide what your marketing goals should be? And how can making your goals SMART help you reach them?

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The Greatest Hits Article – 2021

  • In: Business, Digital Marketing, Marketing Strategy, Social Media, Weekly Vibes, WFH

Can you believe how fast this year has flown by?
And since this is a greatest hits edition… here are the 6 favorite Weekly Vibe articles from this year! 😜

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Maximize Your Black Friday Sales With GeoFencing

  • In: Data Trends, Digital Marketing, Marketing Strategy

So, your Black Friday campaign worked; you got people in your store. Now what? Is that it? How can you market to potential customers that actually came to your store? The most effective way is by using geofencing. What is GeoFencing and how can you use it to maximize your holiday sales? 

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How To Stay Productive This Holiday Season

  • In: Productivity, Weekly Vibes, WFH

Let’s be honest, no matter what or how you celebrate the holidays, the last 6 weeks of the year are full of distractions. Between travel, changing work schedules, additional tasks, and having family and friends around, it can be difficult to stay focused on work. What can you do to stay productive when dealing with this particular set of distractions?  

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6 steps to crushing a social media campaign

  • In: Social Media

Social media campaigns are often a piece of a larger marketing campaign; however, they have their own elements ad requirements. What do you need to create a successful social media marketing campaign?  

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10 reasons you need to take back your marketing

  • In: Marketing Strategy

Misconceptions and bad marketing experiences are common. For many businesses marketing is an afterthought. Or they are using the same channels and methods they’ve used for years. Thinking, it worked before; why wouldn’t it work now? Others have been burned in the past by marketers who sold them bogus solutions.

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How To Organize A Successful Multichannel Campaign

  • In: Business, Data Trends, Digital Marketing, Marketing Strategy

The key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?

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It’s Holiday Campaign Time… Already

  • In: Business, Digital Marketing, Direct Marketing, Email Marketing, Social Media

55% of consumers say that they will start their holiday shopping before Halloween this year. Which means, the holiday season is here early! Consumers are worried about increased shipping times and product outages, pushing them to get their shopping done early. Americans are also expected to spend 7%-9% more this holiday season! What do you need to get your Holiday Campaign set up on time?

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Is There Value In Companies Promoting Flow State this year?

  • In: Business, Weekly Vibes, WFH

With many companies adjusting to being back in the office or a hybrid work model, employees are having to change their Flow State. What is a Flow State? (Sometimes just called Flow.) Flow is simply that state of mind in which we feel and perform our best and feel at ease. What is the value of companies promoting Flow State? How has the changing work model impacted Flow? And how can you access your Flow State and increase productivity?

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What’s new in TV marketing?

  • In: CTV, Digital Marketing, Weekly Vibes

One that stays constant is that we always seek out entertainment and information. Content consumption is at an all-time high and therefore, competition for viewer’s attention is as well. 84% of marketers say that it is getting harder to grab a consumer’s attention with television advertising alone. How can CTV and OTT change that?

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