The end of the year always provides such a good time to reflect on trends and the direction we’re going! After a year with so many transitions across industries, privacy laws, and marketing channels, our focuses for next year have also shifted! The areas with the two biggest shifts seem to be in content marketing and audience data.
Digital marketing is worth all the hype we give it. However, many businesses are focusing exclusively on digital and forgetting about other effective channels like Direct Mail.
We all love talking about the big sale accomplishments, the brag worthy sales. But the day to day is often defined, not by the amount of a sale, but by the quantity of them.
No matter how good the machine you build it is, it’s not going to run well if your fuel is poor quality. Data is the fuel the runs all marketing. The problem is, data error is commonplace. Data providers are all trying to give their clients the best data possible but often the data they are providing doesn’t match up.
In January Google announced that they are going to phase out third party cookies in the next two years. This created quite a buzz but what does it actually mean and what should you do?
In today’s world, if you don’t already know what people want, and give it to them when they want it… somebody else gets the dollars.
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