We know all the ways things have changed this year. We also know how much trends ,such as relying on digital marketing channels, has sped up. It makes us wonder what we can do to survive and adapt with these changes. Here are four keys to success.
- Reinforce existing relationships. Which means reaching out and keeping in contact with existing and previous customers. Email and social channels are a great way to do this. Having up to date email and other information in your CRM is therefore, critical. Personalizing messages can help you stand out. It’s also important to figure out what channel your customers prefer to buy from you. Compare the current channels to what they preferred before this year to see the direction you should be focusing.
- Pivot to digital and drive immediate revenue. Without money coming in, it’s very hard to build a strategy for the future. Therefore, make sure your team and any tools or tech you need is ready to go.
- Acquire lower funnel customers. A lot of customers now are skipping the “passing interest” phase. They do research, find you, then buy. Making it easy for customers to find you when they are looking is important. Capitalize on lower funnel customers by knowing exactly how they got to you. One way to do that is by utilizing Pixel data. (Want more information on Pixels? Click here.)
- Position for success as this reverts back to “normal.” Have a plan. One thing to think about when building your plan is to create structures with the shifts in buying habits shift in mind. Test and experiment with different types of engagement now to see what channels to focus on on the future.
What do you think the key to successfully navigation the new marketing landscape is?