What’s DOOH Advertising?
DOOH stands for “Digital Out-Of-Home” (or digital signage) and this is what you want to spend your marketing dollars on if you’re looking to reach consumers while they are “on the go;” such as in transit, in commercial locations or in waiting areas.
Traditionally there are 4 ways to categorize DOOH advertising types; billboards, street furniture, transit and alternative. Using digital signage, you are able to reach consumers via digital display in roadside billboards, cafes, bars, shopping centers, public spaces, gas stations and more – making reaching the masses never easier.
Digital signage is a constantly emerging area in the advertising industry and has grown from $2.9 billion in 2015 to $4.2 billion today.
First Direct is ecstatic to be able to share access to DOOH inventory across billboards, fitness clubs, airports, elevators, shopping malls and more with you, our customers.
If you would like some more information on how to gain access to this inventory and reach the masses with your products/services via digital signage, enter your information below and we will be more than happy to send some more information your way on benefits of digital signage, how to get started, cost, analytics and more.
