What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now?
Multichannel marketing is using multiple channels to connect with your customers. Some of the popular channels are email, social media, direct mail, and contextual ads.
Omnichannel is using all the same channels but connecting them together seamlessly, like gears in an engine. The goal is taking out any kinks or glitches, so that your customer doesn’t have to put in any effort to buy from you.
In the world we live in now, we are bombarded with stressors. Using an Omnichannel marketing approach with your customer in the center can eliminates some of that stress. The focus of Omnichannel marketing is strengthening the relationship between consumer and brand. Using Omnichannel marketing can increase your customer retention and therefore your revenue.
Most importantly, Omnichannel marketing thinks about the marketing experience from the consumers point of view. Thinking empathetically about your customers is a valuable kindness in this day and age, one that your customers will appreciate.