Why does WFH have a bad track record?
Many companies (including our own) have been forced to adapt to WFH this year. Many of us enjoy working from home now and flexibility it offers. Why haven’t companies pushed WFH before?
Well, they have. And it hasn’t always gone well. For example, in 2009 40% of IBM’s 386,000 employees in 173 counties worked from home. In 2017, however, thousands of them were called back to the office. Why? Revenue was slumping, and as Kate Lister of Global Workplace Analytics says, “Working from home is a strategic move, not just a tactical one that saves money. A lot of it comes down to trust. Do you trust your people?”
Taking a global pandemic out of the equation, what are the advantages of WFH? Employees regain valuable time in not having to commute and are able to set their own work schedules. Working in your comfortable home environment can increase productivity. Employers can cut costs with smaller office spaces and amenities. They can also hire people from all over, not worrying about proximity to the office. Deeping the talent pool pushes diversity and in turn, innovation.
In late May 2020, Morning Consult surveyed US workers, 54% said they wanted to work remotely. But of those already working remotely, over 50% said they feel less connected to their company, which highlights a larger problem with WFH: management. Jody Thompson, who worked on Best Buy’s failed WFH program, said that part of the reason the program failed was that when the company was doing poorly, management began to fear that they were giving their employees way too much freedom. “It went back to a philosophy of ‘If I can see people, that means they must be working.” she said. And so, the employees when back the office.
A lot of companies have been surprised by the productivity increases coming from WFH. John Sullivan, a professor of management at San Francisco State University said, “People are shocked. No one found a drop-in productivity. Most found an increase.”
Proving that the problem may not be the employees, but how they are managed. Now that everyone has to work remotely, it has helped many managers understand what it’s like to work from home and what their employees need to WFH effectively.
So, as Jody Thompson said, it all comes down to trusting your employees.
What do you think has caused WFH to fail in the past? DO you think that technology like Zoom will help working remotely succeed this time?