There are so many things that impact an email’s effectiveness. Often, what matters to the consumer and what matters to the email service are very different things. It’s important to strike the right balance in making consumer and email service happy, as well as reaching your goal in sending the email. So, how can you make sure your emails are opened?
Read moreWhile branding your company most people focus on things like logos, colors, message. Which is all super important! However, in this visual digital world we are living, putting a face to the name (or brand, in this case) is very valuable. For example, pictures with faces in them are on average 38% more likely to get likes and 32% more likely to receive comments.
Read moreIn the past couple years, one platform after another has adapted a “stories” feature. LinkedIn, Spotify, and Twitter all added stories features in 2020.
Read moreWhat is a customer journey? The customer journey is the order of all of your customers interactions and experiences with your company and brand.
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