People often refer to the “SEO game” as if profiting from top Google rankings is just a roll of the dice. Has it become like a casino trick, where the house controls the odds and it’s pointless to play? In other words, is SEO dead? Let’s look at some data, and then you’ll see what […]
Read moreThe end of the year always provides such a good time to reflect on trends and the direction we’re going! After a year with so many transitions across industries, privacy laws, and marketing channels, our focuses for next year have also shifted! The areas with the two biggest shifts seem to be in content marketing and audience data.
Read moreThe Social Proof Phenomenon is a foundation piece of how our culture buys now. Between Instagram Influencers, Yelp reviews, and 5 star Amazon products, most of us make purchase decisions on the value others see in the product. How can Social Proof and online reviews work for you?
Read moreThere are A LOT of different marketing channels out there. What are the pros and cons of some of the common ones?
Read moreContent creation is an integral part of marketing or running a business in general now. However, a lot of companies struggle with creating content that generates engagement. Part of the value of content creation is that engagement and the conversation between brand and consumer. What can you do to create engaging content for your brand?
Read moreApple is rolling out an update this week that finally does what they’ve been threatening to do for a lonnnggggg time. Control over the ADFA (Apple’s Device Identifier for Advertisers) and other app tracking tools designed for marketing are being given directly to the users.
Read moreDo you ever read a statistic that just messes with your head? For example, I recently read that by 2022, 41% of the world’s population will be under 25. Which is crazy!! And creates an interesting marketing challenge. How can you effectively market to a generation who has grown up online and is constantly inundated with content and advertising?
Read moreOnline reviews are a staple of our lives now. Why should you care about the reviews that your company or products are getting online? Here’s what we have found!
Read moreSEO has proven over and over again that it is essential to growing (and maintaining) your business. However, it doesn’t often get the spotlight it deserves! So, here’s some things you need to know about SEO.
Read moreBuyer Personas or Avatars are one of those confusing marketing things that seems to be really important, but no one ever explains why or how you can make one. Buyer Personas are especially valuable in this digital age where you can’t see your customers. They can help make your digital presence and marketing more personal.
Read more