How To Use A Facebook Pixel: Overcome Marketing Mistakes

  • In: Business, Digital Marketing, Marketing Strategy, Social Media

Billions of active users make Facebook a powerful advertising platform. Yet ad costs and competition are increasing. It’s easy to waste money. Here’s how to use a Facebook pixel to get more from your advertising dollars. What is a Facebook Pixel? It’s a piece of code, known as JavaScript, that you put on your website. […]

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Which is better? Creative Marketing or Data Driven Marketing?

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Marketing Strategy

Which is better? Data driven marketing or creative marketing? New changes in the industry are making this debate even hotter. What’s changing and which one of these methods should you focus on? Is digital marketing losing out because of the focus on data driven marketing? There’s no doubt that data is at the very core […]

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9 of the Most Powerful Marketing Frameworks to use in Business Today

  • In: Business, Business Marketing, Digital Marketing, Marketing Strategy, Productivity, Weekly Vibes

Modern marketers need creativity, data analysis, and even project management skills. Adding people to your efforts can multiply results or cause frustration. Which marketing frameworks can unite your team and make life easier? Here’s a short list of the best marketing frameworks and how to use them. What are marketing frameworks? It’s a template or […]

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Surprise: Traditional Ads Are Rebounding Now, Thanks To 7 Trends

  • In: Business Marketing, Digital Marketing, Direct Marketing, Weekly Vibes

Fizzle out and die: that’s what people long expected traditional ads to do. Yes, they have declined for the past decade, yet experts say marketers will spend 2.9% more on them this year. The real surprise? Internet businesses will buy 11.7% more traditional advertising in the coming 12 months. What’s driving this change and how […]

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Social Media Advertising: How To Get Better Results

  • In: Business Marketing, Data Trends, Digital Marketing, Social Media, Weekly Vibes

Wasting ad money is too easy without custom audiences. Social media advertising without custom audiences means your targeting is likely too broad or at least not good enough. Instagram, Facebook, Snapchat, Twitter, Tik Tok, LinkedIn and Pinterest all allow you to build custom audiences. What are custom audiences? Use your list of customers, website visitors, […]

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eCommerce Shoppers Are Now Using Mobile – What’s The Best Way To Reach Them?

  • In: Business Marketing, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy

Pandemic caution has changed the way people buy everything. As a result, more eCommerce shoppers have discovered the convenience of buying with their phones and tablets. US online retail sales will climb to a new record in 2022: $1 trillion. Yet fewer and fewer are using their desktops or laptops to make purchases. When it […]

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Here Is The Truth About Current Retail Marketing Conditions

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy, Uncategorized

When you see businesses reopen during this pandemic, you’ll often see only a trickle of customers. Many brick-and-mortar shops find the current retail marketing conditions to be a real struggle. The twice-yearly CMO Survey conducted by Duke University’s Fuqua School of Business underlines this. A full 67% of businesses surveyed say people are less likely […]

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How to Use Geoframing To Make Your Marketing Successful

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Marketing Strategy, Uncategorized

What is geoframing? How is it different from geofencing and geo-targeting? Why is geoframing such an effective audience-building strategy? What is the best and easiest way to use this strategy to make your marketing successful? What Is Geoframing? We have all seen a message on our phone, asking us to allow a certain app to […]

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The Greatest Hits Article – 2021

  • In: Business, Digital Marketing, Marketing Strategy, Social Media, Weekly Vibes, WFH

Can you believe how fast this year has flown by?
And since this is a greatest hits edition… here are the 6 favorite Weekly Vibe articles from this year! 😜

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Everything you need for an effective Digital Marketing Campaign

  • In: Digital Marketing

Digital display campaigns have their own specific set of requirements and goals. What is a Digital Marketing campaign? How do they differ from types of marketing campaigns?  

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