The Greatest Hits Article – 2021

  • In: Business, Digital Marketing, Marketing Strategy, Social Media, Weekly Vibes, WFH

Can you believe how fast this year has flown by?
And since this is a greatest hits edition… here are the 6 favorite Weekly Vibe articles from this year! 😜

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Everything you need for an effective Digital Marketing Campaign

  • In: Digital Marketing

Digital display campaigns have their own specific set of requirements and goals. What is a Digital Marketing campaign? How do they differ from types of marketing campaigns?  

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Maximize Your Black Friday Sales With GeoFencing

  • In: Data Trends, Digital Marketing, Marketing Strategy

So, your Black Friday campaign worked; you got people in your store. Now what? Is that it? How can you market to potential customers that actually came to your store? The most effective way is by using geofencing. What is GeoFencing and how can you use it to maximize your holiday sales? 

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How To Organize A Successful Multichannel Campaign

  • In: Business, Data Trends, Digital Marketing, Marketing Strategy

The key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?

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It’s Holiday Campaign Time… Already

  • In: Business, Digital Marketing, Direct Marketing, Email Marketing, Social Media

55% of consumers say that they will start their holiday shopping before Halloween this year. Which means, the holiday season is here early! Consumers are worried about increased shipping times and product outages, pushing them to get their shopping done early. Americans are also expected to spend 7%-9% more this holiday season! What do you need to get your Holiday Campaign set up on time?

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What’s new in TV marketing?

  • In: CTV, Digital Marketing, Weekly Vibes

One that stays constant is that we always seek out entertainment and information. Content consumption is at an all-time high and therefore, competition for viewer’s attention is as well. 84% of marketers say that it is getting harder to grab a consumer’s attention with television advertising alone. How can CTV and OTT change that?

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How do these marketing channels stack up?

  • In: Data Trends, Digital Marketing, Direct Marketing, Email Marketing, SEO, Social Media

There are A LOT of different marketing channels out there. What are the pros and cons of some of the common ones?

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Please Stop Using These 4 Internet Marketing Terms Wrong

  • In: Digital Marketing, Social Media

The internet and the marketing industry have something in common: They are full of terms and acronyms that can feel like an entirely different language. It can be super easy to misunderstand and/or misuse those terms. Here’s 4 “marketing/internet jargon” terms you are probably using wrong!

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How A Lookalike Report Helps Increase Sales

  • In: Business, Data Trends, Digital Marketing, Social Media

LookALike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers. With a growing number of AI tools available, businesses of all sizes have access to LookALike targeting. How can you use LookALike to increase sales?

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The Nine Types of Video Your Marketing NEEDS

  • In: Digital Marketing, Email Marketing, Social Media

Did you know that are NINE types of videos your business needs? Gone are the days when the only video advertising was television commercials. Now, video is ever-present in our lives. For example, over 2 BILLION users log into YouTube every month. Just like any other tool available, as a business, your brand is going to need different things from different types of videos. Are you using all the kinds of video?

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