Social Media Advertising: How To Get Better Results

  • In: Business Marketing, Data Trends, Digital Marketing, Social Media, Weekly Vibes

Wasting ad money is too easy without custom audiences. Social media advertising without custom audiences means your targeting is likely too broad or at least not good enough. Instagram, Facebook, Snapchat, Twitter, Tik Tok, LinkedIn and Pinterest all allow you to build custom audiences. What are custom audiences? Use your list of customers, website visitors, […]

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eCommerce Shoppers Are Now Using Mobile – What’s The Best Way To Reach Them?

  • In: Business Marketing, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy

Pandemic caution has changed the way people buy everything. As a result, more eCommerce shoppers have discovered the convenience of buying with their phones and tablets. US online retail sales will climb to a new record in 2022: $1 trillion. Yet fewer and fewer are using their desktops or laptops to make purchases. When it […]

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Here Is The Truth About Current Retail Marketing Conditions

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Direct Marketing, Email Marketing, Marketing Strategy, Uncategorized

When you see businesses reopen during this pandemic, you’ll often see only a trickle of customers. Many brick-and-mortar shops find the current retail marketing conditions to be a real struggle. The twice-yearly CMO Survey conducted by Duke University’s Fuqua School of Business underlines this. A full 67% of businesses surveyed say people are less likely […]

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How to Use Geoframing To Make Your Marketing Successful

  • In: Business, Business Marketing, Data Trends, Digital Marketing, Marketing Strategy, Uncategorized

What is geoframing? How is it different from geofencing and geo-targeting? Why is geoframing such an effective audience-building strategy? What is the best and easiest way to use this strategy to make your marketing successful? What Is Geoframing? We have all seen a message on our phone, asking us to allow a certain app to […]

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The Greatest Hits Article – 2021

  • In: Business, Digital Marketing, Marketing Strategy, Social Media, Weekly Vibes, WFH

Can you believe how fast this year has flown by?
And since this is a greatest hits edition… here are the 6 favorite Weekly Vibe articles from this year! 😜

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Everything you need for an effective Digital Marketing Campaign

  • In: Digital Marketing

Digital display campaigns have their own specific set of requirements and goals. What is a Digital Marketing campaign? How do they differ from types of marketing campaigns?  

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Maximize Your Black Friday Sales With GeoFencing

  • In: Data Trends, Digital Marketing, Marketing Strategy

So, your Black Friday campaign worked; you got people in your store. Now what? Is that it? How can you market to potential customers that actually came to your store? The most effective way is by using geofencing. What is GeoFencing and how can you use it to maximize your holiday sales? 

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How To Organize A Successful Multichannel Campaign

  • In: Business, Data Trends, Digital Marketing, Marketing Strategy

The key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?

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It’s Holiday Campaign Time… Already

  • In: Business, Digital Marketing, Direct Marketing, Email Marketing, Social Media

55% of consumers say that they will start their holiday shopping before Halloween this year. Which means, the holiday season is here early! Consumers are worried about increased shipping times and product outages, pushing them to get their shopping done early. Americans are also expected to spend 7%-9% more this holiday season! What do you need to get your Holiday Campaign set up on time?

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What’s new in TV marketing?

  • In: CTV, Digital Marketing, Weekly Vibes

One that stays constant is that we always seek out entertainment and information. Content consumption is at an all-time high and therefore, competition for viewer’s attention is as well. 84% of marketers say that it is getting harder to grab a consumer’s attention with television advertising alone. How can CTV and OTT change that?

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