The Value of Organizing First Party Data in a CRM
Looking toward a cookie-less world, the value of First-Party Data has become more and more apparent. People talk about the value of First-Party Data a
Looking toward a cookie-less world, the value of First-Party Data has become more and more apparent. People talk about the value of First-Party Data a
Digital display campaigns have their own unique set of requirements and goals. But what even is a Digital Marketing campaign? And how do they differ from
So, your Black Friday campaign worked; you got people in your store. Now what? Is that it? How can you market to potential customers that actually came to your store? The most effective way is by using geofencing. What is GeoFencing and how can you use it to maximize your holiday sales?
Social media campaigns are often a piece of a larger marketing campaign; however, they have their own elements ad requirements. What do you need to create a successful social media marketing campaign?
The key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?
The end of the year always provides such a good time to reflect on trends and the direction we’re going! After a year with so many transitions across industries, privacy laws, and marketing channels, our focuses for next year have also shifted! The areas with the two biggest shifts seem to be in content marketing and audience data.
One constant of modern life is that people always consume media. We always seek out entertainment and information. Content consumption is at an all-time high,
Instagram can be a confusing and overwhelming beast. It has its own constantly changing algorithm and culture that separates it from any other social media. Getting Instagram to work for you takes time, effort, insight, and unfortunately: intuition. What do you need to get the most out of Instagram?
As a data-driven marketing company we focus a lot on data, analytics, and insight. However, it seems like a lot of people use those words almost interchangeably. Are they the same thing? What do they mean for your business?
It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.
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