We have access to more data and audience analytics now than ever before. With the increase in audience data, there has also been an increase
Looking toward a cookie-less world, the value of First-Party Data has become more and more apparent. People talk about the value of First-Party Data a
Digital display campaigns have their own unique set of requirements and goals. But what even is a Digital Marketing campaign? And how do they differ from
So, your Black Friday campaign worked; you got people in your store. Now what? Is that it? How can you market to potential customers that actually came to your store? The most effective way is by using geofencing. What is GeoFencing and how can you use it to maximize your holiday sales?
The end of the year always provides such a good time to reflect on trends and the direction we’re going! After a year with so many transitions across industries, privacy laws, and marketing channels, our focuses for next year have also shifted! The areas with the two biggest shifts seem to be in content marketing and audience data.
One constant of modern life is that people always consume media. We always seek out entertainment and information. Content consumption is at an all-time high,
With the upcoming release of Apple’s new Operating System and (another) Apple privacy controversy in the news this week, we thought it was a good time to bring this article back. 😜
Instagram can be a confusing and overwhelming beast. It has its own constantly changing algorithm and culture that separates it from any other social media. Getting Instagram to work for you takes time, effort, insight, and unfortunately: intuition. What do you need to get the most out of Instagram?
There are a LOT of different marketing channels out there. Which one is right for you?
Do you ever read a statistic that just messes with your head? For example, I recently read that by 2022, 41% of the world’s population will be under 25. Which is crazy!! And creates an interesting marketing challenge. How can you effectively market to a generation who has grown up online and is constantly inundated with content and advertising?
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