Few marketing decisions will be more important than where and how much of your ad dollars to spend. Improving these choices is called marketing optimization. Current popular techniques are failing. New analysis methods are appearing. What are they and how can they help you? The marketing optimization challenge Each platform (Google, Facebook, Email, etc.,) gives […]
Read moreOne that stays constant is that we always seek out entertainment and information. Content consumption is at an all-time high and therefore, competition for viewer’s attention is as well. 84% of marketers say that it is getting harder to grab a consumer’s attention with television advertising alone. How can CTV and OTT change that?
Read moreApple is rolling out an update this week that finally does what they’ve been threatening to do for a lonnnggggg time. Control over the ADFA (Apple’s Device Identifier for Advertisers) and other app tracking tools designed for marketing are being given directly to the users.
Read moreWe’ve talked a lot about specific types of Digital Display Ads but what are the differences them? And how do you what type of Digital Display is the best fit for your business?
Read moreCalling Black Friday the biggest shopping event of the year is an understatement. In 2019, consumers spent $7.4 Billion online alone. This year more than ever, online spending is expected to grow. What are some ways to stand out online this holiday season? Instead of the usual ‘one-day-only % off’ sale, campaigns focused on other […]
Read moreFour months in, Corona Virus ads are common place. Honestly its a little jarring to see an ad not referencing the virus or pandemic. However, A lot of companies have gotten slack for “opportunistic” advertising.
Read moreAs brands are pulling there “non-essential” spending, many are wondering if their advertising budget should be cut as well. What do the customers want?
Read moreDOOH stands for “Digital Out-Of-Home” (or digital signage) and this is what you want to spend your marketing dollars on if you’re looking to reach consumers while they are “on the go;” such as in transit, in commercial locations or in waiting areas.
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