Growing your businesses online? Here’s the no-nonsense process for creating your digital marketing strategy and fortifying your online presence.
Don’t let the current retail marketing conditions fool you – there are still strategies that businesses can use to succeed in a post-pandemic world.
Start the new year off with a bang! Learn how to make your marketing goals meaningful and achievable by using the SMART framework.
It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.
LookALike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers. With a growing number of AI tools available, businesses of all sizes have access to LookALike targeting. How can you use LookALike to increase sales?
SEO is ESSENTIAL to growing your business and pulling organic traffic. Even so, a lot of people cross their fingers and just hope that their
Buyer Personas or Avatars are one of those confusing marketing things that seems to be really important, but no one ever explains why or how you can make one. Buyer Personas are especially valuable in this digital age where you can’t see your customers. They can help make your digital presence and marketing more personal.
We talk a lot about pixels and pixel data a lot. Pixels, also called tracking pixels or marketing pixels are integral to any marketing strategy. Why?
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