Consumer Brand Journey: Where’s the Best Place to Start?
Every good brand journey starts with building awareness and interest while solving a problem and prompting action. For TV ads, you only have 30 seconds
Every good brand journey starts with building awareness and interest while solving a problem and prompting action. For TV ads, you only have 30 seconds
Don’t let the current retail marketing conditions fool you – there are still strategies that businesses can use to succeed in a post-pandemic world.
There are a LOT of different marketing channels out there. Which one is right for you?
It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.
What does it mean to repurpose or recycle content? There are a couple ways to do it. One way is to repost or reshare the
Digital marketing is worth all the hype we give it. However, many businesses are focusing exclusively on digital and forgetting about other effective channels like Direct Mail.
Holiday shopping looks a little different this year. Many brands are focusing on e-commerce. 90% of consumers are saying they are going to shop online this year. What can you do to raise the bar and make it easier for consumers to buy from you?
We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geofencing. What is geofencing? And how can you use it grow your business?
Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?
According to HubSpot, nearly 70% of business are investing in upping their content production this year. What can you do to make sure your content stands out from the rest?
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