December 4, 2019

Why is Everyone Talking about CCPA?

First Direct CCPA

Yes – CCPA is on it’s way, but don’t worry, First Direct has you covered!

As a company who leverages data to help your business grow, we want to let you know that we are taking action to make sure First Direct stays compliant with any privacy laws that come into effect.

What is CCPA?

Simply put, it’s legislation that grants Californians some protection as it pertains to the privacy of their personal information, especially that which can be gathered and put into use for marketing.

The CCPA legislation, signed by California Governor, Jerry Brown, in 2018 will go into effect beginning January 1, 2020, with enforcement to take place six months later. An important element to note, however, this will include the collection and manipulation of any data obtained 12 months prior, or since July 1, 2019.

Download the Official CCPA Compliance Fact Sheet from The State of California Office of the Attorney General Website, Click here.

Is your company required to comply?

The new CCPA laws apply to any for-profit business that collects personal information, that does business in or with California residents and meets one of the following criteria:

  1. Does your company have an annual gross revenue above $25 million?
  2. Does your business have the personal information of 50,000 or more consumers, households or devices


  3. Does your business earn more than half of its annual revenue selling consumer information?

If you answered “yes” to ANY of the above questions, then yes, your company is required to comply.

How do you comply with the new laws?

Step 1: Provide more than one method to submit request for information, including a toll-free number on your website.

Step 2: Provide users with a link to a web page named “Do Not Sell My Personal Information” where consumers can opt-out of the sale of their information.

CCPA Compliant

Step 3: Provide an option where users can have their information removed entirely and to direct any providers to delete the consumers personal information from their records.

Is First Direct Compliant?

You can always take comfort knowing that your marketing is in good hands and that we are taking the necessary actions to make certain we are compliant with any new laws that come into effect. Whether it be print & mail, email, social, digital, contextual or programmatic marketing, we have the (compliant) data and tools your company needs to grow in 2020.

Should you have any questions at all about CCPA and compliance, we would love to talk with you, please call us at 866.363.9576.

Ready to get a jumpstart on your marketing for 2020?

Whatever size budget your working with, we’re confident we have a data-driven solution to fit your needs and get the new year started off with growth!

To learn more about how we can help, visit